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Dorothy's logo-inspired art project

Posted by Gavin Lucas, 1 April 2011, 17:18    Permalink    Comments (34)

Manchester based creative agency, Dorothy, just showed us an ongoing series of paintings it's working on which display corporate logos but with all the type and lettering removed to leave beautiful flat colourful shapes behind.

The self initiated project is entitled You Took My Name and here the designs created so far which are being worked up into acrylic-on-canvas paintings. Can you name all the brands?

See more of Dorothy's work at


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Hmm.. Simple and clean work. MasterCard, CocaCola, Kodak, Carl's Junior is all I can think of.
2011-04-01 17:46:30

Nice! I would love to have one of these at home! MasterCard, Coke, Levi's, Kodak, Chupa Chups, Heineken and Burger King? Lovely!
2011-04-01 18:06:40

mastercard, coke, ?, kodak, chuba chubs, heineken and burger king
2011-04-01 18:07:06

Kind of reminds me of Francis Baudevin's work
2011-04-01 18:08:08

We have all been imprinted effectively for sure.
Graphic Design Manchester
2011-04-01 18:08:14

Mastercard, Coke. Levi, Kodak, ?, Heineken, Burger King, do I win anything?
2011-04-01 18:09:09

Simple, yet still so recognisable. Amazing. Love it.
2011-04-01 18:16:23

Without "Googleing" too much I can say for sure that the 2nd logo is the classic Coca-Cola.
Also I can see the Kodac and Heineken there. Can't recal thel others except for the 1st, something to do with Visa.
Ivan Tsankov
2011-04-01 18:27:19

Interesting work—reminiscent to some degree of artist Daniel Pflumm’s lightboxes.
Interesting to compare the two different material approaches and the logos they each selected.
2011-04-01 20:06:09

Mastercard, Coke, Levi's, don't know/never seen, Kodak, Heineken, don't know/now sure.
2011-04-01 22:00:26

Salvador Dali's infamous Chupa Chup logo.
2011-04-02 11:53:59

seems more like "ripped elements from logos"
2011-04-02 12:46:21

Nice idea. I'd happily hang the Coca Cola painting in my lounge.
Freelance Web Designer London
2011-04-02 13:13:51

really liking this. its amazing how embedded the original designs are in our head - even when broken down to the most simplest form. i wonder how far you can go until it becomes unrecognizable. even if you had just two colours red and white you would think of coca cola (knowing we are talking about brands here).

saying that its probably the only one.... other than maybe Heineken?
2011-04-02 14:09:44

Really like these.
2011-04-03 13:58:37

Cool. Mastercard. Coca-Cola. Levis. Kodak. Chupa Chups. Carlsberg. Burger King.
Do I get a prize?
2011-04-04 10:46:03

Like the idea and the work but these are mock ups right - not the real canvas'?
2011-04-04 14:16:12

Wow, branding is exactly that- these images are branded right into those little sodium and potassium switches popping off in my brain! Branded, hard-wired into my memory- except for the green with the red star....
Jill Lorraine
2011-04-05 00:58:03

these are not real paintings but mock-ups
Nemanja Jehlicka
2011-04-05 13:01:00

Yep, these are indeed visuals for a range of paintings we are currently working on. With Creative Review's Top 20 Logo issue hot off the press, now felt like the right time to share some information about the project. We plan to exhibit them later this year.
2011-04-05 15:47:48

Just shows the power of branding. It reminds me of another project where all the brands were reduced to circles.

But I do like this one more.
2011-04-05 15:57:33

great way to make "people from the streets" to notice the ART behind everyday surrounding visuals!
2011-04-06 09:31:51

indeed, you don't need to appreciate symbolism to recognise these elements and i think the project may be more rewarding if you were to dilute the shapes further. Brands aren't going anywhere any time soon, they have been drilled into our heads to the point that all we really need is a few basic shapes and colours.

UK Designer Graham Smith brings us 'Unevolved Brands' - "a progressive study on brand & logo simplification".
2011-04-06 11:33:13

This is not's a "guess the Log game" and a waste of paint.
2011-04-06 16:20:33

is the old basics of recognition:
1: shape
2: content (colour)
3: content (words)

you should and can recognise good ID without 2 or 3.
nice work.
David Thomas
2011-04-06 17:12:55


check out
2011-04-08 01:00:43

might as well corporatize art along with everything else. it is a waste of paint and time.
karen skelton
2011-04-08 15:49:24

Nice, but not that interesting, as it's already done when I was on the art school (way back in time). Don't reinvent the wheel;) This step for me is just a step closer to the cutting edge of identity and mass communication. But doesn't bring me there at all.
2011-04-09 08:32:15

"Logo inspired" means they are not original; and someone else's design. NOT art.

When did using someone's design and calling it your work become acceptable?
Susan Warner
2011-04-11 16:34:00

Why is this so impressive? Cool idea for maybe a large collage, but I'm with the people who are not giving it a very good grade. How about a Nike logo? At&T? McDonalds, Target, and the list goes on.
Mike Jenneman
2011-04-11 22:54:19

What an interesting concept! It also tests the public's general knowledge of the brand. The Coca-Cola one is my favourite.
2011-04-20 06:13:01

Really given logos are very very impressive and wonderful, thanks for sharing with us these are really very helpful for us..thanks
2011-06-28 07:23:44

Wish to have a big Pepsi logo in my living room with cool lights around making ambient atmosphere. Cool idea ha ?
Web designer london
2012-01-29 01:41:11

Simple and nice.
Falling Brick
2013-08-28 11:38:25

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