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The Wonder of Wim
Posted by Patrick Burgoyne, 30 March 2011, 11:49 Permalink Comments (6)

The Design Museum's Wim Crouwel show opened last night and... it's fantastic. A substantial, 'proper' graphic design exhibition given the space and treatment that Crouwel's extraordinary output deserves

The Design Museum often seems nervous about graphics – perhaps it is unconvinced that graphic design can attract the visitor numbers and sponsorship that fashion or furniture can command. Wim Crouwel A Graphic Odyssey takes the first floor room that also housed the Peter Saville and Alan Fletcher shows. But the space has been transformed.

Much credit must go to the show's designers, architects 6a who, along with co-curator Tony Brook, persuaded the Design Museum to open up the space and paint it white. At previous shows in that room, the space has been divided, with visitors taken round a pathway into individual spaces. The Crouwel show is in one big room and all the better for it.

The serried ranks of Crouwel's posters also look fantastic from a distance, as do run-outs of some of his many logos.

Printed material is housed in a series of simple white tables, one set being raised to afford a better view.





The whole thing is very simple, very clean and ordered. Sometimes graphic design shows can seem too ephemeral, trivial almost. Wim Crouwel A Graphic Odyssey is a serious, substantial retrospective of a phenomenal career and a fitting tribute to a truly great designer. Co-curators Brook and Margaret Cubbage should be congratulated on what is, for my money, the finest graphic design show that the Design Museum has staged. Let's hope it opens the door for more in the future.
NB: We thought you'd appreciate these images as a first sight, but the show is to be professionally photographed in the next few days. We will update with better images when we can get them. Michael Johnson has also blogged about the show here
Wim Crouwel A Graphic Odyssey is at the Design Museum, Shad Thames, London SE1 until July 3.
RELATED CONTENT
Rick Poynor discusses the extraordinarily high regard in which Crouwel is held by some UK designers here
Fancy some Wim Crouwel wallpaper?
How Blanka lovingly recreated Crouwel's classic Vormgevers poster, complete with wobbly hand-drawn lines, here
A review of Crouwel's 2007 D&AD President's Lecture
Michael C Place and Nicky Place of Build interview Crouwel for CR, here

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6 Comments
Went to the Design Museum last week and there was only one floor open. Now I understand why.
I shall be there over Easter, looks far too good to miss!
2011-03-30 14:02:15
A couple of years ago, Wim Crouwel came to my then college to give a talk. For reasons I honestly cant remember, I missed it. One of the biggest regrets of my life. Was hoping he would do a talk for this, but I guess i'll have to wait a little bit longer for closure.
A
2011-03-30 14:20:45
@ A
There are a few talks planned - check out the Design Museum site for details
2011-03-30 14:29:05
Not a bad set of work and much copied indivdual.
Does anyone still see graphic design as a low form of art?
much like photography was.
2011-04-01 16:40:00
Looks good to me, been meaning to pop to London for a nice ickle break..
2011-04-01 18:23:50
Popped into this show on Saturday and agree it's awesome!
Truly inspiring hearing/seeing his journey and works on display
2011-04-19 08:36:26
Subject:
Keywords:
Michael Johnson, Build, Design Museum, Peter Saville, Museum, Wim Crouwel
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