The fear of failure
To promote their graduation exhibition in May, students from Berghs School of Communication invited leading figures in the creative world to discuss their 'fear of failure'
Berghs student Louise Ljungberg explains: "Once a year, in May, we hold an exhibition. 151 graduation students will present their work within communication and design. The exhibition is created by a group of fourteen selected students, the Student Agency, and our aim it is to find a relevant and engaging angle on the students' theme, which is 'courage in communication'," she says. "Courage is very much associated with fear. We students (including me) are constantly flanked by the biggest creativity blocker of them all - the fear of failure. Therefore we've decided that this year's exhibition theme will be - the fear of failure. The purpose of having this theme is to equip the students (and the Swedish communication industry) with a new perspective on failure."
The students asked prominent figures in their fields to record messages on the theme using a webcam. First to contribute was author Paolo Coelho
Other contributors include Stefan Sagmeister
AKQA's Rei Inamoto
Photographer Sarah Moon
And, perhaps offering the greatest insight, MIlton Glaser
You can see the work of the Berghs students behind the idea here
CR in Print
Thanks for reading the CR Blog but if you are not getting Creative Review in print too, we think you are missing out. Our current 196-page double May issue includes the Creative Review Annual, featuring the best work of the year in advertising and graphic design. We also have an interview with David Byrne, a fascinating story on the making of the Penguin Great Food series of book covers and much more.
If you would like to buy this issue and are based in the UK, you can search for your nearest stockist here. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.
Listening to Milton Glazer speak for 7 mins 27 seconds has been the most insightful thing I have heard in ages.
Understanding value in specialism and embracing failure.
Simple lessons, often forgotten.
The last line from Sagmeister is so true "If you do not start it now, you will not start it later"
"You say you are scarcely competent to write books just yet. That is why I recommend you to learn. If I advised you to learn to skate, you would not reply that your balance was scarcely good enough yet. A man learns to skate by staggering about and making a fool of himself. Indeed he progresses in all thing by resolutely making a fool of himself. You will never write a good book until you have written some bad ones. . .
Finally, since I have given you all this advice, I add this crowning precept, the most valuable of all. NEVER TAKE ANYBODY'S ADVICE."
G. Bernard Shaw
2nd of December, 1894
Milton is running tings!
It is better to have failed than never to have tried at all.
If life teaches you only one thing let it be that "Failure is not a bad thing without it how else would we learn anything".
Milton you wise fellow. Never fail to inspire
Great words from Milton, he and Michael Wolff are two people I'd love to sit with and just listen too. Brilliant minds.
I think you should accept failure as an integral part of success. And most importantly don't let others define which is which.
i liked paul coelho's response - you can only do your best. it's enough to understand that.
Great article, thanks for writing this. I've also recently wrote a blog post called 'Failure Can Be Fantastic' which may interest you, you can find it here http://www.live-consciously.com/work-life/failure-can-be-fantastic/
|How Fredrik Bond achieved an 'epic strut' for Moneysupermarket.com (183)|
|Designing for The Grand Budapest Hotel (33)|
|Best of Feed: Feb 2015 (1)|
|What a failed pitch looks like (8)|
|Ads of the Week (2)|
|How Fredrik Bond achieved an 'epic strut' for Moneysupermarket.com|
|Designing for The Grand Budapest Hotel|
|Adam Curtis. Journalist|
|Recovering the Doves Type|
|Designing for The Imitation Game|