CR Blog

Coke in Space

Advertising, Graphic Design

Posted by Creative Review, 18 May 2011, 10:39    Permalink    Comments (5)

As part of its 125th anniversary, Coca-Cola will be taking over the Design Museum's outdoor Tank space from Friday in a show featuring archive material such as specially developed Coke cans for astronauts

In July 1985, astronauts tested the specially adapted 'Coca-Cola Space Can' (above) aboard the Space Shuttle Challenger along with cans of its rival, Pepsi (you can see theirs here). The results weren't succesful though. According to a Los Angeles Times article, "Mission Commander Gordon Fullerton, in the first news conference since the astronauts returned earlier this month from their eight-day mission, said neither the Coke nor the Pepsi they sampled in space was very enjoyable." There was no refrigeration available so, apparently, the drinks were warm and very frothy. (There's an interesting Nasa piece about the problems of eating and drinking in space here).

The Design Museum exhibition will concentrate on Coke packaging and its logo and will feature a number of items from the company's archive including the first glass Coke bottle and an original soda fountain from 1896.

The show will run for six weeks.

 

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5 Comments

The result isn't surprising but it's awesome that they even tried. I'd love to blow a bubble in space.
Luke Jones
2011-05-18 12:57:20


I'd really like to see how those contraptions at the top work. I always loved astronaut gadgets and food, even if it's not incredibly tasty.
Matt
2011-05-18 14:03:37


havn't NASA got better things to do than testing coke?
bycostello
2011-05-18 14:15:43


Coke seems to get everywhere...I bet there's cans floating around as junk in space!?
bluepigcreative
2011-05-23 17:05:14


Its the real thing...what the world wants today...
Curator
2011-05-23 20:23:23


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