CR Blog

Sneaker pixels

Advertising, Digital

Posted by Creative Review, 10 May 2011, 10:24    Permalink    Comments (6)

Perfect Fools' latest interactive Converse installation features 480 individually powered Chuck Taylor All Stars, each acting as a pixel in a giant screen

The installation, Perfect Fools say, weighs 400 kg, is 5.5 m wide x 3.6 m high, comprises 20 modules and contains 480 motors. Each All Star shoe has its own servomotor 'enabling 180° rotation, controlled by three synchronized servers'. The agency then invited musicians to play in front of the wall which responds to the sounds they generate.

The Canvas Experiment installation will appear at various locations in Paris and Berlin throughout this month.

The Creative Review Annual is out now, published as a special 196-page double edition with our May issue and featuring the best work of the year in advertising and graphic design. If you would like to buy this issue and are based in the UK, you can search for your nearest stockist here. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.

6 Comments

These are so wicked! I would love to see them live! Can you set up a few in London please:)
Tamara
2011-05-10 11:46:12


very nice, would be cool to see them in London as Tamara suggests!
Rob
2011-05-10 14:31:36


very intresting
esma civcir
2011-05-10 17:01:31


Wuh, my eyes! Would like to see this pushed a bit more... Jesus, 480 is pathetic ;-)
Char
2011-05-11 13:22:20


Very much rubbish, just a bit clever to get it to work, not fan of that.
Chris Brown
2011-05-11 21:02:22


cool!
superfried
2011-05-13 09:22:09


Tell us what you think

What happens with my feedback?

We no longer require you to register and have a password in order to comment, simply fill in the form below. All comments are moderated so you may experience a short delay before your comment appears. CR encourages comments to be short and to the point. As a general rule, they should not run longer than the original post. Comments should show a courteous regard for the presence of other voices in the discussion. We reserve the right to edit or delete comments that do not adhere to this standard.

Share This — Social Bookmarking

Get the RSS Feed
NULL