CR Blog
Wake up with Wim
Digital, Graphic Design, Type / Typography
Posted by Creative Review, 11 May 2011, 12:07 Permalink Comments (9)
The Design Museum has released the CrouwelClock, an alarm clock app featuring numbers designed by Wim Crouwel and even wake-up messages from the man himself
The Design Museum is certainly not holding back on the tie-ins to its Graphic Odyssey retrospective of Crouwel's work. Earlier this year we posted about the Crouwel wallpaper available from its shop: there are also badges, tote bags, notebooks and all sorts of Crouwel-related posters on sale. Added to that is the Museum's first app, an animated alarm clock for the iPhone 'inspired by the graphics of Dutch graphic designer Wim Crouwel', Numbers are displayed in a Crouwel typeface.


So far so as you might expect but then things get a little, er weird. In addition to the numbers, Crouwel has recorded three wake-up messages on the app – wishing you 'a nice and well designed day' and reminding you to 'keep your grid straight today', and finally 'a grid today keeps the doctor away'.
The app was created by Spin and Large Blue and costs 59p. Available here
Related content
Rick Poynor on the Cult of Crouwel
Our post on the Design Museum show

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9 Comments
Really? Reeeeally?
Looking forward to the Crouwel crockery and Total Design toilet paper, released just in time for Christmas no doubt...
2011-05-11 14:43:00
"...and even wake-up messages from the man himself".
Unless intended as a joke, it's just a bit weird.
2011-05-11 15:30:06
sounds more appealing than Moyles on my radio alarm... though that does get me up and out of bed fairly sharpish!
2011-05-11 15:57:27
'A grid today keeps the doctor away'
Seriously?!?!?!!!?!?!?!?!?!?!?!?!?!?!
2011-05-11 15:57:57
Nice typography but the interface ins poorly designed.
2011-05-11 16:03:39
can just about read that now, so might be a struggle at 6.30 in the morning.
2011-05-11 16:43:53
Wow, could this be any more vacuous if it tried? Everything that is wrong with graphic design in 2011 in one App.
What next, the Peter Saville menstrual calendar?
2011-05-13 14:57:00
I'm with Phil on this one
Crouwel might be Dutch, but this kind of entropy is uniquely British
Don't we have work to do?
2011-05-15 13:21:49
The app is allright, i like its typeface, but to wake up with the Voice ... No tx!
Radioalarm? iPod? Would be great! Tx
2011-07-01 16:37:38
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