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Spot the cup final fan with Dare

Advertising, Digital

Posted by Creative Review, 16 May 2011, 11:39    Permalink    Comments (11)

Dare is claiming a world record for the most tagged single photograph for a 360 degree image of Saturday's cup final crowd. Fans can zoom in, find and tag themselves using Facebook

At the Wembley Stadium website, fans of Manchester City and Stoke City can pick themselves out in the 90,000 crowd thanks to a 10 gigapixel interactive image of the FA Cup Final crowd.

The image was created by photographer Jeffrey Martin from 360 Cities.net, which has previously created 360 degree images of London and Prague. After a practice run at the Semi-Final, Martin positioned himself on the half-way line at Saturday's game taking 1000 individual images which were then edited and stitched together to have the 360 degree version uploaded 24 hours later (full details on how it was done here).

So far 12,584 fans have created tags on the image. You can also use it to find familiar faces in the crowd, such as Liam Gallagher

 

David Cameron

and designer and City fan Mark Farrow (in the blue jumper, looking nervous)

 

There are also some quite interesting, unintended weird effects created by the joining together of individual images, like this ghostly linesman

See also last year's Glastotag by Poke for Orange (thanks Matt Booth on Twitter for the reminder)

 

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11 Comments

Idea stolen from Poke by Flo Heist.
Stealhawk
2011-05-16 13:23:24


Poke invented photo tagging?
jay
2011-05-16 14:52:05


Where's Wally?
Ian C
2011-05-16 15:03:44


Has Jermaine Pennant been tagged?
Elliottq
2011-05-16 15:04:55


@jay No - but Poke did a giant gigapixel photo of a public event in which you connect with Facebook and tag using a pin shaped just like that... it feels a little too similar. Lots of others have done big tagged photos and been a bit more unique in the execution.

Also, photo-stitch fail: http://dl.dropbox.com/u/1299562/Screen-shot-2011-05-16-at-15.13.jpg
katie
2011-05-16 15:15:42


Just to put this to rest, yes Poke did a huge record-breaking image-tagging project called Glastotag last year where we invited people to tag themselves and their friends (via Facebook connect) in a 70k crowd at Glastonbury. Since then there have been countless examples that follow the template, both here and abroad and whilst none of them benefitted us directly we're very happy to have started a burgeoning trend. There you are, no bad feelings and happy tagging.
nicolas roope
2011-05-16 15:36:50


Great to play with but the stitching is really poor for such a big project, no?
Gavin
2011-05-16 17:36:00


Poore , poore execution! Great idea, but poore execution.
John
2011-05-17 13:29:59


Did you just say "poore" 3 times?


great idea tho!
;-)
tm
2011-05-17 15:54:16


poore spelling John. Idiot.
big dog
2011-05-17 17:02:00


Orange did this at glastonbury last year
Joe
2011-05-23 16:40:47


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