Iconic scenes from classic horror films (including the famous shower scene from Hitchcock's Psycho, above) are parodied in a new series of online films for DIY store B&Q by agency Dare.

Just as you expect something horrific to happen, the considerably less frightening prospect of a spot of DIY manifests itself – as does the strapline, "DIY doesn't have to be scary".

As well as the Psycho film, Tobe Hooper's 1982 fright fest Poltergeist gets spoofed:

As does the famous "Here's Johnny" scene from Stanley Kubrick's The Shining...

The films promote B&Q's Do It Together instore weekend demos designed to free folk of their fear of DIY.

CR in Print

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The June issue of CR features a major retrospective on BBH and a profile piece on the agency's founder, Sir John Hegarty. Plus, we have a beautiful photographic project from Jenny van Sommers, a discussion on how illustrators can maintain a long-term career, all the usual discussion and debate in Crit plus our Graduate Guide packed with advice for this year's college leavers.

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