London-based design studio Hyperkit designed the identity (logo shown above), signage, graphics and interior of recently opened Soho barber shop, Joe and Co. owned and run by Joe Mills of The Lounge Soho...

Shop front design

"The graphic and geometric nature of the Joe and Co logo and printed material was conceived as a contemporary substitute to the traditional barbershop patterns such as the stripy red and white pole and the black and white checked lino floors," say Hyperkit. Here's a look at some of the various elements of the project:

Promotional postcards with opening times and contact details

Letterhead

Gift vouchers and rubber stamps

Comp slips

Appointment cards

Interior complete with bespoke fittings and wall graphics

For more info, and to book your first appointment for a beard trim and a short-back-and-sides, visit joeandco.net

Thanks for reading the CR Blog but if you are not getting Creative Review in print too, we think you are missing out. Our current 196-page double May issue includes the Creative Review Annual, featuring the best work of the year in advertising and graphic design. We also have an interview with David Byrne, a fascinating story on the making of the Penguin Great Food series of book covers and much more.

If you would like to buy this issue and are based in the UK, you can search for your nearest stockist here. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.