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New Cadbury's ad and more nice work
Posted by Eliza Williams, 6 May 2011, 15:45 Permalink Comments (22)
Cadbury's has released the latest spot in its Glass and a Half Full Productions film series for Dairy Milk. The new ad sees various items of clothing in a charity shop burst into a choreographed piece of dance once the shop has closed. The commercial, by Fallon London, is set to Jermaine Stewart's 80s salute to the delights of abstinence and 'cherry wine' You Don't Have To Take Your Clothes Off. Be warned, if you watch this, you will have this song in your head all afternoon... Exec creative director: Augusto Sola; Creative: Sam Hibbard; Director: Megaforce; Prod co: Riff Raff Films.
Also from Fallon is an inventive new campaign for Skoda. Skoda Puzzle is part of the car brand's sponsorship of US crime drama on Channel 5, and links the TV idents that appear at the beginning and end of each ad break to an online trail to find the location of a hidden virtual Skoda Fabia vRS car. Participants are encouraged to follow the trail until the final week of the campaign in early July, picking up clues each week. As the weeks pass, the answers to the ident clues will bring the participants closer and closer to the exact location of the virtual car, which they will have an opportunity to win. Players can watch the TV idents and answer the questions at Skoda's YouTube channel at skodapuzzle.com. Creative director: Augusto Sola; Creatives: Peter Gatley, Richard Hale; Head of digital & integration: Matt Groves; Director: Justin Stokes; Prod co: HLA.
This new ad for Volkswagen Australia from DDB Sydney emphasises the importance of pleasure before business. ECD: Dylan Harrison; Creative director: Steve Wakelam; Creatives: Adam Ledbury, Karen Ferry; Director: Steve Ayson; Prod co: The Sweet Shop.
Goodby, Silverstein & Partners has created this animated spot for the French AIDES campaign. It stars Willy the Tourist, who aims to encourage viewers to always use protection during any sexual adventures they have when travelling. ECD: Erik Vervroegen; Creatives: Antonio Marcato, Raphael Milczarek, Will Elliott; Director: Luciana Jordao; Prod co: Seagulls Fly.
Hayfever season has arrived in the UK, and this new, somewhat sinister, print and poster campaign for Benadryl from JWT London aims to emphasise the threat that allergies cause sufferers. The ads feature masks created by Steve Whinnery - two are shown above. ECD: Russell Ramsey; Creative director: Dominick Lynch-Robinson; Creatives: Adam Scholes, Hugh Todd. Photographer: Graeme Stuart.
This lovely new print work for Honda is from Wieden + Kennedy in London. Part of the Power of Dreams series, the ads aim to recognise the car brand's constant search for new, surprising and unexpected ideas. Creative directors: Chris Groom, Sam Heath: Creatives: Sean Murphy, Sophie Bodoh.
We end this week's round-up with this intriguing short film that the Barbarian Group in New York has created as part of an ongoing campaign – the GE Show – for General Electric in the US. The film illustrates the power of the sun's energy by creating a 360 degree portrait of a miniature sun. BG's blog tells us how it was done, here.
The Creative Review Annual is out now, published as a special 196-page double edition with our May issue and featuring the best work of the year in advertising and graphic design. If you would like to buy this issue and are based in the UK, you can search for your nearest stockist here. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.
22 Comments
Love the Cadbury's spot, they do have a knack of picking just the right song to get stuck in your head! I still miss that gorilla though…
2011-05-06 16:21:39
Wow, that ad makes me want to rush out and buy a cadbury's product. As if. Load of pretentious, big budget tosh, dragging out a concept that peaked on its first outing. It's as about as amusing and memorable as a wasp sting.
2011-05-06 16:37:00
Yeah but will it sell any extra chocolate? Or are they just w*nking (i.e. pleasing themselves)...?
2011-05-06 16:41:06
I think the Cadbury spot is great! Its fun... will it sell any extra chocolate? who knows but the same was asked about a drum playing ape, and that worked!
2011-05-06 17:28:40
That jacket has legs....
2011-05-06 17:50:48
Love Love Love it !!!!!!!!!!!!!!!! Fantastic, I cant stop watching it
Michelle, Southampton
2011-05-07 08:50:58
I think it's really nice! Loved the concept :-) It's fun with catchy nostalgic tune
2011-05-07 15:46:20
Stinking filthy old cast-off flea-ridden clothes in no way shape or form should be associated with food!
Just the thought of the stench emanating from one of those lice infested shops is enough to put anyone off chocolate, forever. Which numpty signed off on that piece of creative tosh!
2011-05-07 20:10:17
Wow, guys that ad doesn't make me run to buy chocolate, it just makes me feel like running away!!!!!!!! Is the song and kind of shop lovable in the UK?
2011-05-08 14:42:32
@ Charlie,
I, too, thought, the jacket had legs, but it turns out that those legs are (legless) socks which, to be fair, is difficult to notice, at first.
2011-05-08 17:54:48
That ad is really, really, lame. To its core. I can barely remember it and I just watched it.
2011-05-09 13:22:54
The deafening sound of creatives' pants-twisting has distracted from the pretty sweet VW ad in this post. Nice, simple way to sell an oversold product. Take note, Cadbury.
2011-05-09 16:46:53
Is it me, or is the underlying theme for the VW advert 'This car would be great for dogging' !?
2011-05-09 17:15:45
Seems that many 'creatives' will never in a million years understand advertisements. That's probably why there's so many designers who can only crack the graphic and not the content!
2011-05-10 09:25:18
"You'll never understand advertisments"...
"Seriously guys, it's completely beyond your tiny little brains, it's best left up to us exceptional ad men, we are awesome... stick to making things look pretty and we'll do the 'big boys' work." - Richard E.
2011-05-10 10:33:34
Spooky mmmman.
2011-05-10 11:57:16
Not my cup of tea and chocolate biscuit! I think its trying too hard to be whimsical. The production technique is different but the production itself falls short. !
2011-05-10 13:38:16
New Cadbury's ad. I wanted to like it so much, problem is it's damn near impossible to top the controlled edit, pace and anticipation of drumming gorilla. Too much going on here for me, should have concentrated on the dancing jeans section - by far the best sequence. All said, very enjoyable to watch.
2011-05-10 14:00:43
I can't believe there have been so many comments and not one about Willy the Tourist...
2011-05-10 14:59:38
bed knobs and broomsticks in a charity shop (yawn..where's your creative muse guys)
2011-05-10 16:46:11
When I was little I used to have a recurring dream about clothes flying and walking about and it used to scare the living bejesus out of me. This advert does the same and I am sorry Cabury's but I can't get over it...
I am humming that flippin' song though.
2011-05-10 17:02:14
Good point Ginny.
Liking Willy the Tourist. Totally caught out by the great punch line.
2011-05-13 13:49:31
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