19 Comments

zzzzzz
Rob
2011-05-20 15:23:40

The usual safe UEFA fayre. Hope the football itself is a little more exciting
BTDT
2011-05-20 15:51:42

For an identity that's only going to around for a couple of weeks, I think they could have got away with something a bit crazier.
Sam
2011-05-20 16:38:46

look my photo of champions final. http://jcezar.tumblr.com
Junior
2011-05-20 16:42:13

I think Junior should have got the job.
david janes
2011-05-20 16:57:50

Safe and dull
Jpl
2011-05-20 17:18:39

How does this even get a mention on the CR Blog? Its a boring concept, badly executed and will be forgotten the minute Barcelona depart from Stansted with the trophy.

Sorry, no offence. I'm sure it was a quick turnaround etc.
Ricky
2011-05-20 17:29:26

'Haterz' been 'Hatin' on the CRBlog lately.

Funny how it always seems to be identities that get the most criticism.
Do we all just see 'logo' design as something we all think we can do a better job on?

I suspect a lot of negative comments come from students and designers who aren't familiar with guidelines, brand teams and bureaucracy .
Tom
2011-05-20 17:56:22

Why this is on CR blog is anyones guess, from memory Moscow had something going for it in 2008. The rest have been beyond dull. and Tom I am no hater look at my old comments, but this is just zzzzzzzzzzzzzz
A
A
2011-05-20 21:29:06

safe and dull indeed
sara scharaf
2011-05-21 07:45:26

@junior. That is terrible!
chris
2011-05-22 15:27:07

@junior. That is great
joe
2011-05-23 10:59:17

For a Wembley final, it's all a little Scottish ...
David
2011-05-23 11:31:02

Is it me or do those lions look like they are giving the universal signal for "Want a pint?"
Val Evans
2011-05-24 12:39:13

@Val Evans Agreed
Tim
2011-05-24 13:12:57

From America...I think it's refreshing.

Although the lions do look like they want a pint. I was very sad to learn that y'all don't sell alcohol at major sporting events. I saw the Hearts play a while ago in Edinburgh. They security folks took the wine out of my purse too.
Caroline
2011-05-24 16:05:57

I agree with Tom here it is a good design considering the restrictions that are on these events to maintain the brand look; I do however think Moscow 2008 was more successful in its execution and appearance. The blue background, as mentioned above, does give a sense of Hampden rather than Wembley and the white lion rampant was traditionally a Scottish image referring to William Wallace’s family crest. So although a decent design I think they could have reflected on their design choices to give a more English feel to the event.

As a Scottish man I would say however; be happy that it is better than the 2002 branding for Hampden, because that was far from a polished look. As for its relevance in the creative review I feel it is completely relevant as a piece of design for a major sporting event in Europe and the world and is something that should be taken into account especially in the field of Graphic Design as not all projects taken on will allow creative freedom, resulting in a piece that relies on how you adapt to restrictions rather than an award winning design.
Chris
2011-05-25 10:05:09

nice gradients :)
Graphic Design Manchester
2011-05-25 18:10:12

Its Paul Merson in a Lion's outfit!
Gilbert
2011-05-26 10:02:20

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