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Stewart Lee: the social media strategy
Posted by Mark Sinclair, 6 May 2011, 13:01 Permalink Comments (15)
Comedian Stewart Lee is somewhat sceptical of social media. He doesn't do "the tweets". His face isn't on Facebook. Here, quite possibly, is why...
Social Stew was posted on the BBC's website earlier and shows Lee in a meeting with BBC Marketing (Online), discussing the web and social media angle for the launch of the second series of his Comedy Vehicle. Ideas such as Stewart's Long Arm (on Facebook, above) and the Angry Stew app are suggested.
The clip features a brilliant portrayal of a BBC social media strategist by Kevin Eldon, plus an ironic piece (given the fact the film is being blogged and tweeted) on rap star Ironik from the new series.
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15 Comments
ooh its smarts!
2011-05-06 17:17:06
I believe the term i'm looking for is LOL.
Brilliant, absolutely brilliant. Love it.
2011-05-08 19:08:00
haha brilliant. Stewart Lee in Lambing Live would work!
A pretty interesting clip all the same.
2011-05-09 09:50:41
I am unfortunate enough to work in this industry and Stew has hit the nail on head yet again.
2011-05-09 10:07:40
Is this a flash video player? Can't view on iPad. :(
2011-05-09 14:29:52
Stewart Lee is usually so original. Unfortunately, with his twitter and twatted joke, he's as original and ignorant as every smart arse on a web forum which has discussed twitter in the past few years. I've seen the joke literally dozens of times, and every time, they probably smirk like Stewart does in the clip.
Then, having mocked twitter, he hints at how his audience ought to participate in the mass shared experience of a live TV programme. Twitter actually facilitates this. I'll have to presume this is too ignorant to be true.
2011-05-09 23:05:46
Anon is available for social media strategy consultancy work.
Best regards
Anon's boss
2011-05-10 11:27:38
i like it.
2011-05-10 12:02:09
oh god - this is a cruel and hilarious mirror into my working life... have spent the last two years dealing with berks from http://www.moneyforoldrope.com
GENIUS
2011-05-10 13:25:38
Engaging, amusing and charming content all in one! and we even view a short clip of a Stewart Lee performance - 'twatter'. This is fantastic.
2011-05-10 14:22:23
It's his job to be bitter and twisted - he can't really be seen to like anything, otherwise he stops being who he is, a wonderful Catch 22.
If Anon works in social media Anon should really be less anon!
2011-05-10 14:26:39
I love Stewart Lee
2011-05-10 15:53:54
anon - I think the thing about hinting at the shared tv experience using twitter is part of the joke..
2011-05-11 09:53:38
Not sure which is funnier - the clip or Anon missing the point. Stewart Lee is close to genius, but he's no Bobby Davro
2011-05-11 12:58:13
Quality! And equally funny is 'Anon's boss'.
2011-05-11 14:22:06
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