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Cowell's career mirrors his fashion sense

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Posted by Patrick Burgoyne, 6 May 2011, 13:41    Permalink    Comments (16)

Simon Cowell's plunging neckline mirrors his financial fortunes in CHI & Partners clever new print campaign for The Sunday Times Rich List

Cowell's career has seen him plunge the depths of inflicting Robson & Jerome's musical offerings on the public before his meteoric, reality TV-fuelled rise to near omnipotence. His highs and lows neatly match his penchant for the deepest of deep v-necks, as illustrated in CHI's campaign for the annual Sunday Times Rich List.

 

Other celebs featured in the campaign include Paul McCartney, whose fortune is predicted to recover from its Mills-induced hit now that The Beatles are on iTunes

 

Ricky Gervais

 

Amy Winehouse

 

Lewis Hamilton

 

and Alan Sugar

 

 

 

Credits
Ad agency: CHI & Partners
Creatives: Matt Collier & Wayne Robinson
Creative Director: Micky Tudor
Designers: Rob Petrie / Dan Beckett / Tony Bull
Art buyer: Emma ModlerProject management: Ben Etheridge / John Hodges

 

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16 Comments

What a brilliant idea!!
Rob Pratt
2011-05-06 14:08:12

simple, clever and engaging!
thinker
2011-05-06 14:08:40

GREAT!!
Ashley
2011-05-06 14:27:51

awesome work!
superfried
2011-05-06 14:33:33

Sublime
Abi
2011-05-06 14:34:55

Nice and simple. Wish they were in my book.
Will
2011-05-06 14:46:48

Would Heather Mills not be a low point for Macca both financially and personally?
Jason
2011-05-06 14:55:44

10/10 great work
stu
2011-05-06 15:14:31

very funny
web design
2011-05-06 16:23:38

Smart, simple and on message/brand for the Sunday Times
Adam Bowie
2011-05-06 16:27:21

AMAZING! Very jealous.
emily
2011-05-09 10:32:12

great idea. :)
Graphic Design Manchester
2011-05-10 12:02:45

Very nice indeed.
Marc Atkinson
2011-05-10 13:43:41

love the simplicity and fun of it
Narjas Mehdi
2011-05-10 21:08:40

a good idea well executed. and funny. good work!
Elliot Ross
2011-05-11 09:40:47

Lovely campaign, but I wish you hadn't flopped the shot of Sir Paul. Everyone knows he's left-handed.
Suzanne Pope
2011-05-13 14:40:01

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