A new ad for Wall’s Sausages by Saatchi & Saatchi London sees a man adopt a surreal method of saying thanks when his wife serves up his favourite meaty snack for tea.
The ad, the first of a new series for the brand, stars a miniature dog called Alan, in a reference to the original Wall’s dog, which was first used in an ad devised by McCann Erickson in 1993. Inspired by a talking dog that appeared on the TV show That’s Life, the ad showed an owner trying to teach his dog to say ‘sausages’, but all he would say was ‘Wall’s’.
Alan the dog is a more contemporary figure, blessed with the ability to play an electronic keyboard and rap in the style of The Streets. He will undoubtedly soon have his own Facebook page too.
Agency: Saatchi & Saatchi London
Exec creative directors: Paul Silburn, Kate Stanners
Creative directors: Andy Jex, Rob Potts
Copywriter: Dan Warner
Art director: Andy Vasey
Director: Andy McLeod
Production company: Rattling Stick