Universal Everything's Deutsche Bank videowall
The bank of screens is hooked up to a bespoke system of eight networked computers outputting realtime generative videoart that greets visitors to the building with a constantly changing, unique experience each day. Here's a video of the freshly installed videowall in action:
"Working closely with creative coders Field, we produced eight video artworks which run continuously, reinventing themselves forever," explains Universal Everything's Matt Pyke of the project. "We also worked alongside EightFive2 on the architectural specification, creative development and hardware implementation and the project has taken 10 months to complete," he adds.
Really nice touch, still holding my breath for a repeat of the Decode exhibition
Not sure really, is it reactive in any way or just moving wallpaper? It looks pretty but doesn't say much about its immediate or wider context, doesn't respond to its audience or have any critical viewpoint (a major failing of Decode, let's hope that's not repeated). A last century concept of branding in the corporate space tied to a this century technique of generating artworks with computers. It doesn't make me FEEL anything. Clever but empty.
I don't say this lightly, Matt Pyke has to be one of the most inspirational 'creatives' applying his trade right now.
Have you seen his new exhibit Super-Computer-Romantics:
i'm usually a bit of a cynic about this sort of stuff, but this is great
universal everything rules!
OOOh pwitty colours!
And a load of marketing Scheiße.
Wow, beautiful environmental branding element. Highly engaging, meaningful and very skillful application of the logo.
|Enzo of the Antarctic (7)|
|The new Flickr: thoughts? (28)|
|Black Rat Projects displays Josh Cole photography (3)|
|YCN Studio creates ChildLine animation for abuse victims (2)|
|Studio Output designs Ministry of Sound tube campaign (5)|
|The billboard turning thin air into water|
|Step into my cardboard office...|
|Paul Arden: a true maverick|
|Image Duplicator: pop art's comic debt|