CR Blog

Universal Everything's Deutsche Bank videowall

Art, Digital

Posted by Gavin Lucas, 19 May 2011, 11:24    Permalink    Comments (7)

Commissioned by Deutsche Bank, Universal Everything has created a huge 12 metre long  video wall installation for the foyer of the bank's shiny new Hong Kong headquarters...

The bank of screens is hooked up to a bespoke system of eight networked computers outputting realtime generative videoart that greets visitors to the building with a constantly changing, unique experience each day. Here's a video of the freshly installed videowall in action:


"Working closely with creative coders Field, we produced eight video artworks which run continuously, reinventing themselves forever," explains Universal Everything's Matt Pyke of the project. "We also worked alongside EightFive2 on the architectural specification, creative development and hardware implementation and the project has taken 10 months to complete," he adds.

universaleverything.com

7 Comments

Really nice touch, still holding my breath for a repeat of the Decode exhibition
James Kirkup
2011-05-19 12:10:52


Not sure really, is it reactive in any way or just moving wallpaper? It looks pretty but doesn't say much about its immediate or wider context, doesn't respond to its audience or have any critical viewpoint (a major failing of Decode, let's hope that's not repeated). A last century concept of branding in the corporate space tied to a this century technique of generating artworks with computers. It doesn't make me FEEL anything. Clever but empty.

Bucky
Bucky
2011-05-19 15:17:54


I don't say this lightly, Matt Pyke has to be one of the most inspirational 'creatives' applying his trade right now.

Have you seen his new exhibit Super-Computer-Romantics:

http://www.fastcodesign.com/1663862/tiny-3-d-printed-creatures-and-a-giant-morphing-monster-show-the-human-side-of-technology-sl#6

Brilliant!
Rob Watson
2011-05-20 13:35:27


i'm usually a bit of a cynic about this sort of stuff, but this is great
richard
2011-05-20 17:28:20


universal everything rules!
badinicreateam
2011-05-23 14:37:18


OOOh pwitty colours!

And a load of marketing Scheiße.
Curator
2011-05-23 20:15:14


Wow, beautiful environmental branding element. Highly engaging, meaningful and very skillful application of the logo.
Steve Ferretti
2011-05-24 15:01:01


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