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D&AD's 50th awards
Posted by Creative Review, 17 November 2011, 17:45 Permalink Comments (4)

D&AD's famous award scheme has been running since 1962, and so to celebrate and also to encourage entries to its 50th awards, the organisation has created a kind of greatest hits video, highlighting winners from the last half century...
The 50th awards also has its own identity (shown top), courtesy of Neville Brody who set it in Futura and designed it to function as a graphic identity - but also as an identity that can be represented in any typeface on any document and even as an addition to urls. The awards, rather like CR's Annual 2012 (see our earlier post), are now open for entries.
So then, who can name every brand featured in the film, and the corresponding agency that brought it D&AD glory?
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4 Comments
I never realised how cool futura's 5 was. Also the O is the letter O (cap) as opposed to the number in the font.
Which is nearly interesting...nearly.
ps. hi from NZ.
2011-11-17 20:12:20
The Logo is clear, perfectly communicates D&AD 50Th... Once again congratulations Neville.
2011-11-18 11:36:12
This logo looks extremely unbalanced...I mean the 50 looks way to high up and the slash looks like it is falling.
2011-11-18 15:56:49
Completely agree with John Dobbs on this one. Rather unbalanced and Futura is (in my opinion) a bad choice, the 0 looks well out of proprtion. — Good idea, badly executed
2011-11-21 13:52:28
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