31 Comments

I saw this ad the other day and thought it was really good. It really gets the message across without guilting you into the cause.
adam
2011-11-07 12:52:42

Very good work, as it affects through reason.

For me, it also resonates beyond Barnardo's immediate cause, and points to the future problems we are likely to witness if we continue to accept the coalition governments ideological attack upon society (higher education, the NHS and health, well-being, etc.).
Marcus Leis Allion
2011-11-07 13:07:00

5 STARS! brilliant idea, well executed.
DAN HOPPER
2011-11-07 19:31:56

Just seen this add on tv, very affective.. and well put togethor
John R
2011-11-07 23:12:47

Very good. Didn't enjoy the ad, but I suppose that's where its power lies. In that respect, it was very good. The cynic in me says the casting/ acting could be a little better, but I'm no creative/ producer/ director so who am I to criticise.

Marcus Leis Allion: Jog on, mate. This isn't a political thing. Do you think any other government would prevent these problems in our society? No. Exactly. It's impossible to do that. Barnardo's have no say in politics (beyond their employees' votes). Their cause, and their only cause, is children.
Johan ten Houten
2011-11-08 00:49:19

This advert is really affective, really homes the message across to the audience. Also I think its just about the right length aswell, as some charity/support adverts go on for too long and turn the audience off.

I really think this advert really highlights to everyone the brilliant job they do.
Jabradley
2011-11-08 08:04:41

An advert that ieaves a lasting impression on the audience. Well done.
Alex
2011-11-08 08:30:43

Saw this last night - excellent angle to utilise - conveys a complex message without spoon feeding the viewer. Was a talking point in our house.
Jennie
2011-11-08 12:24:59

I went to a poetry reading by Carol Ann Duffy last night - reminded me of her poem 'Last Post' where we are taken backwards in time - brilliant use of the same idea - very moving
Paula
Paula
2011-11-08 12:25:06

WOW. Powerful eh...

Well done Barnardo's, BBH and Rattling Stick for its first class seamless production.
jim watters
2011-11-08 12:26:20

Really good, power to the AD.
allan
2011-11-08 12:42:18

Brilliant concept let down by some bad casting. The bad acting and dialogue improves as the kid gets younger.
John
2011-11-08 12:43:39

Very Good!
krina
2011-11-08 12:50:08

Just outstanding. As an adopted young man that now runs a 22 people growing marketing agency, this strikes a chord.
It is simply brilliant. Great work BBH, just great work.
Dan
2011-11-08 13:01:00

Johan ten Houten - You are totally wrong where Marcus Leis Allion makes an eloquent point. This is of course ALL about politics. Indeed life is all about politics !, A true socialist government would indeed focus as a priority on these matters. End

ps. Moving and well produced Video
David Barnes
2011-11-08 13:09:42

As an ex-foster kid who now works in advertising, I think this ad is amazingly well done. It's accurate. Nothing more, nothing less. And that's all it needs to be. (Even got a bit of a lump in my throat).
melanirae
2011-11-08 13:12:05

powerful stuff and for a great cause - it's advertising that works for good :)
bluepigcreative
2011-11-08 13:17:29

I found the advert really moving. I think people can often forget the history behind young people with anger issues and troubling behaviour (reactions to recent riots were proof of that). Hopefully it will make viewers more aware and understanding of the underlying causes.
Ruth
2011-11-08 13:43:47

So subtle but so powerful. Great Ad, indeed.
Zürich
2011-11-08 13:44:52

As so many others have said, there is little that is more important than this. I had a period of foster care, and I was lucky - I have only positive memories. I have since seen what happens to people when it goes wrong. This sort of work is critically important in raising awareness and keeping these issues at the forefront of current politics. A difficult job done well, in my opinion.
Willie Ryan
2011-11-08 15:50:12

This advert is a very clever advert. The concept works well, and it transitions from one actor to another is done very well to achieve that regressive effect on the character.
Andy Norton
2011-11-08 16:47:45

I can't swear on here so... FLIPPING excellent. An award winner for sure.
Maak
2011-11-08 17:18:18

Brilliant!
Bip.
Bip
2011-11-08 17:27:54

powerful. The first character change really caught me off-guard, the last clip as he was a 3/4 year old was particularly moving.
nick elliott
2011-11-09 08:43:01

Stuart: A Life Backwards
Faye
2011-11-09 09:50:27

The power lies in the fact that this is true to life. No drama. This is simply how it is. We both work in child protection and witness many things we wish we didn't have to. Neither of us could speak after seeing your advert.. it was that powerful. Our hope is that people will see beyond the behaviour of the young person. That is the powerful message you have managed to portray.
Jacqueline
2011-11-09 12:03:37

Just outstanding. As an adopted young man that now runs a 22 people growing marketing agency, this strikes a chord.
It is simply brilliant. Great work BBH, just great work.
Dan
2011-11-11 10:54:45

Perfect!
Graphic Design Harrogate
2011-11-11 14:21:26

Powerful.
Ivana
2011-11-13 23:55:37

What a powerful advert...
More of these stories need to be told, not just seeing the before and after but the journey that is taken. It's adverts like this that help to make viewers more understanding about the plight of these young people.
Conchita
2011-11-14 12:42:31

Really good ad. Does anyone know who the music is by? I think it's from a film?
Sam
2011-11-16 21:18:10

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