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New Ikea ads from Forsman & Bodenfors

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Posted by Eliza Williams, 21 November 2011, 15:29    Permalink    Comments (5)

A new set of ads for Ikea from Forsman & Bodenfors aims to emphasise the versality of the furniture store's sofas, whether your home be a castle, an orangery or an artist's studio...

The spots were directed by RBG6, and produced by Aspekt.

5 Comments

They're definitely apples...
Daniel
2011-11-21 17:42:42

I love the idea of how Ikea depicted the usefulness of their sofa. The characters in the ads make it look like that their lives revolve around that single sofa. Looks cool and creative!
Tyrone Burrier
2011-11-22 01:09:46

Fantastic.
Made to look simple with nice creative touches.
Bip
2011-11-22 11:27:54

I like the quirkiness of these adverts with the music too. But I hope my life doesn't revolve around a sofa.
bluepigcreative
2011-11-22 12:27:40

Definitely Cox's Orange Pippins
Paul O'Flynn
2011-11-23 14:39:50

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