CR Blog

Nice work for FedEx, Ray-Ban, Samsung and more

Advertising, Music Video / Film

Posted by Eliza Williams, 25 November 2011, 16:20    Permalink    Comments (7)

Welcome to this week's round-up of great new work that's been sent into CR Towers lately. First up, BBDO Toronto uses of hundreds of FedEx boxes to create a domino-style chain reaction...

The ad was directed by Jeff Low, who spent four days building the chain in a warehouse (see below for a behind-the-scenes shot of the set). The final ad was shot with barely any visual effects, and includes various impressive stunts. Who knew FedEx boxes were so versatile?

Agency: BBDO Toronto; Creative directors: Peter Ignazi, Carlos Moreno; Creatives: Mike Donaghey, Chris Joakim; Production company: OPC; Director: Jeff Low.

Director Saiman Chow has just joined Blacklist for US representation and this is his first spot through them, a rather lovely animation for Ray-Ban. Agency: Marcel, Paris. Creative director: Sebastien Vacherot. Creatives: Sebastian Piacentini, Bastien Grisolet.

Chances are you might have already seen this ad for Samsung, which makes a cheeky swipe at Apple and some of the more ridiculous behaviour of iPhone fans.

Noah Harris at Blinkink directed this lovely spot for Carphone Warehouse, which shows two characters going on an epic journey in their search for a new phone. Agency: CHI & Partners. Creatives: Alexei Berwitz & Rob Webster.

Rather than create an ad campaign for their client, BGH, Del Campo Saatchi & Saatchi in Buenos Aires suggested a special new microwave product line. As the film above reveals, their machines are made with an in-built USB port so you can pick a song that will play when your food is ready. It sure beats the standard 'beep', and the limited edition of 1,000 machines sold so well that the BGH Quick Chef Music is going into full production in 2012. Watch the film for all the info. Exec creative directors: Maxi Itzkoff, Mariano Serkin. Creative directors: Diego Medvedocky, Ignacio Ferioli. Creatives: Guilherme Souza, Breno Costa.

We finish with two great music videos to take you through to the weekend. First up is Sean Pecknold's beautiful animated film for Fleet Foxes.

And lastly is this promo for Friendly Fires track Hurting, directed by David Lewandowski. The film stars a lady with an extraordinarily long neck and a man with a TV for a head: what more does a great video need?

 

 



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7 Comments

I'm sorry to say I found the FedEx Domino vid extremely disappointing, lacking any wow factor, the only thing that kept me watching was the expectancy of something amazing to happen – !!?? Looks like it was made in the 80s
James
2011-11-28 10:16:27


Really, another domino topple?
Simon
2011-11-29 12:07:35


the singing microwave is a gimmick product, the advert was mildly informative but turns to pants when the dude sings. absolutely hate ads that change lyrics
johnjohn
2011-11-29 12:34:46


I like the domino effect (fedex), even if not totally original.
Mobile phone ad (samsung) is amusing.
Didn't like the microwave ad, shouldn't it play music whilst its cooking instead?
Took one look at girl with long neck, and turned it off... weird.
bluepigcreative
2011-11-29 13:48:08


I struggle to see why people would buy a singing microwave, a constant beep is bad enough.

I think the carphone warehouse advert is good, but it will never compare to any of the Phones 4 U adverts.
Alex
2011-11-29 15:55:20


My two penneth...

FedEx - The kid in me still appreciates this stuff. Nice ebb and flow in the timing.

RayBan - What ? Why ?

Samsung - Smile - Better than patent litigation.

Fleet Foxes - Fabulous animation. Not a lot of laughs. That's what happens if you are a herbivore and you eat bunnies.

Friendly Fires - Halfway between good cgi and raw animation. Doesn't quite work on either front for me.
NWP
2011-11-29 17:04:10


A few of them made me smile, but no real wow's this week!
Jack Wild
2011-12-01 12:08:58


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