CR Blog

Nice work for Renault, the Meth Project and more

Advertising, Music Video / Film

Posted by Eliza Williams, 14 November 2011, 13:25    Permalink    Comments (12)

Here's a round-up of the latest work that's caught CR's eye of late: first up, a striking print campaign for Renault from Publicis Conseil in Paris...

The posters feature groups of van fans, including chefs and builders, expressing how the Renault vans make them feel, and are finished off with the tagline 'Renault Vans. 4 Million fans in Europe.'

Agency: Publicis Conseil. CCO: Olivier Altmann. Creatives: Patrice Lucet, Antoine Dezes Richard, Philippe Boucheron. Photographer: Frieke Janssen.

A new series of hard-hitting ads, directed by Darren Aronofsky for the Meth Project, aim to emphasise the dangers of the drug. Agency: Organic, San Francisco. GCD: Brad Mancuso. CD: Urs Ross. Creatives: Tyler Warrender, Fred Abercrombie. Director: Darren Aronofsky. Production company: Wild Plum.

Kevin Spacey shows off his acting chops in his latest ad for Amercian Airlines, directed by Chris Palmer. Agency: McCann London. CCO: Bill Oakley. Creative directors: Geoff Smith, Simon Butler. Production company: Gorgeous.

Here's some Dallas-inspired silliness for Cadbury's Fingers, from VCCP and directed by Simon Willows. CD: Mark Orbine. Creatives: Andy Mancuso, Ravi Beeharry. Production company: Blinkink.

KesselKramer's latest ad campaign for the Hans Brinkner Budget Hotel in Amsterdam invites you to become the ad creative/director and submit a film for the hotel on a special YouTube channel. Now this is the sort of crowdsourcing venture that usually gets our readers hot under the collar, but here it's meant to be funny: see the film above for a full explanation. The ads may even win you the grand total of 10 Euros if your spot gets over 1,000 views!

 

DixonBaxi and AllofUs have collaborated to create these quirky idents for new Russian 24-hour news channel Kommersant. Animation: Double G Studios. Music: Shervin Shaeri.

We finish today's round-up with a new video. This rather clever film by Tomas Mankovsky is for Why Don't We by Mint Julep, and features a "human Matrix rig".

12 Comments

Great collection, really creative start of new work week. Thanks!
Eric
2011-11-14 15:57:36


i lreally ike the dutch KesselsKramer ad. The rest not so much. old fashioned almost..
john
2011-11-15 10:41:19


creative review, alaways the best inspiration finds!
badinicreateam
2011-11-15 11:21:15


Do we really need ads telling us that Meth is dangerous?

In the words of Dylan Moran: "I have very limited sympathy for people who get messed up by heroin, because you'd think that by now they would have heard something bad about it."

Is there really anyone on the planet that doesn't understand the dangerous properties of Meth? It's just a money burning exercise, and will be no more effective at preventing Meth use than the misinformation from FRANK or the warnings on cigarette packets.

Some people just don't learn, ad men and junkies alike.
Nathan
2011-11-15 11:48:37


good viewing
Marie macfarlane
2011-11-16 11:00:24


Very interesting!
R Crowley
2011-11-16 11:01:35


Dallas inspired silliness is right....
Julia Zagar
2011-11-16 11:02:20


I really enjoyed my breakfast last monday.
Fintan McKahey
2011-11-16 11:02:54


kevin spacey is really rad
john
2011-11-16 11:03:03


All of these videos are very creative and interesting, especially the last music video.
Rachael
2011-11-16 11:05:23


Nathan, you do understand that there is a constant stream of young people everyday, who get to that age where thy think I may try drugs. It never gets to the point where everyone is educated as we are constantly reproducing and there are more people growing up...surely!!!!
A
2011-11-17 02:56:54


Those meth ads are really hard hitting! Well placed advert afterwards to cheer everyone up!
Alex
2011-11-17 13:34:37


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