CR Blog
Crouch. Touch. Pause. Engage
Posted by Creative Review, 18 October 2011, 16:27 Permalink Comments (19)

Coinciding with the Rugby World Cup final on Saturday, creative agency Rosie Lee and photographer John Ross take a close-up look at the sport

Into The Fray is a self-initiated project "to visualise the power and strength of rugby players, and freeze-frame it" say the agency. To this end, they built a giant glass tank and paccked in as many rugby boys as the space would allow.

Ross then photographed the results


This video completes the project (music by Scanner)
John Ross has also created the cover images for the November issue of CR, using his camera's digital back to create a modern take on the photogram. Here's a hint of what he came up with:
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19 Comments
Homo-erotic much?
2011-10-18 17:58:10
Love these! Great idea!
2011-10-18 20:11:55
I like the concept, the technique and the outcome. Brave of the players/models to do it without clothes... and with convincing facial expressions too!
2011-10-19 10:17:15
interesting concept but did they really have to be naked? the jigsaw of rugby kits might have made for a more dynamic and abstract composition/canvas, making it difficult to place the origin of the arms, legs and heads collided into the scrum.
Also, the last photograph, though it may well be a legitimate rugby tackle posture, seems wildly inappropriate give the fact one players front is directly into another players behind, coupled with the raging expressions makes for a very obviously homoerotic - borderline pornographic image.
but it is also rare that a client would commit so openly to such a wild creative vision - so I do respect the players for their trust in the vision and the concept is very interesting, at least when realised in the first selection of photographs in the series. The last image does not seem appropriate whatsoever.
2011-10-19 14:16:47
Nice idea. I think it goes a long way to get across the physicality of the game whilst allowing it to be passable as an artistic platform
2011-10-19 15:22:03
human centipede anyone?
2011-10-19 15:28:37
The title Crouch. Touch. Pause. Engage caught my eye.
I am a fan because I used to play rugby!
2011-10-19 15:29:20
awkward.
2011-10-19 17:58:02
[deleted by moderator]
2011-10-20 12:34:00
Where's the ref? Very obviously hands in the ruck there. Definite penalty.
2011-10-20 14:35:20
I like it
2011-10-20 16:55:51
This wouldn't be anywhere near as powerful if they were clothed. Seeing there skin rub and flatten against the glass gives a much more vivid picture of how much of a contact sport this is over pampered sports (I'm looking at you football). Rugby is generally watched by the middle to upperclass, if you're making immature observations, (homoerotica) maybe you should watch football? Yes they are rubbing up against each other, clothed or not the positions are the same.
2011-10-20 22:51:02
WOW! naked hunks! woo-hoo!
2011-10-21 10:12:23
I'm sure if they were all naked women there wouldn't be as many complaints.
2011-10-21 15:56:24
The models are never going to live this one down. Great shots. I love the high contrast and dark look. I don't think you hit the mark on this project though. I can't even think of rugby when all I see are naked guys rubbing their junk on each other.
2011-10-21 16:15:26
These images evoke the naked male athletics of ancient Greece. They are indeed homoerotic but also beautiful. The images could be translated into bas reliefs to embellish a monument to athletics, much like the frieze of the Parthenon - and in a couple of thousand years (or less) be exhibited as world-class treasures in the British Museum!
2011-10-21 17:22:07
they are great where can i get prints
2011-10-31 17:34:00
Just incredible... saw a behind the scenes video of this and it is just as interesting.
The shots kind of give you a feeling of the what it must be like in a scrum...
2011-11-19 07:46:46
On the 'Crouch - touch - pause - engage' thing. Have you ever noticed that the forwards ALWAYS pause before the referee tells them to? :-)
2012-02-26 14:52:04
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