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New Canal+ ad from BETC

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Posted by Eliza Williams, 11 October 2011, 17:53    Permalink    Comments (15)

BETC Euro RSCG in Paris has released its latest ad for French TV channel Canal+, which stars a rather surprising central character...

The spot, directed by Matthijs van Heijningen (who also shot last year's award-winnng ad The Closet for the brand), aims to reinforce Canal+'s commitment to cinema, taking viewers behind the scenes on a film set which is being led by an especially hirsute director.

The Bear is the latest in a series of excellent ads for Canal+ from BETC, all of which highlight different aspects of filmmaking, and film viewing, in a witty and irreverent manner. Here's a recap of those that have gone before for your viewing pleasure:

The Closet

The March of the Emperor

Brokeback Mountain

Mafia

Black Stripes

Credits for The Bear:
Global creative director: Stéphane Xiberras
Art director: Eric Astorgue
Assistant art director: Julien Schmitt
Copywriter: Jean-Christophe Royer
Production company: Soixante Quinze
Director: Matthijs van Heijningen

15 Comments

Hilarious work!
Alex
2011-10-12 00:01:21

Very funny! This is great.
Charlie
2011-10-12 13:57:26

bien joué!
hudson frohawk
2011-10-12 14:39:30

Thats genius!
Alex
2011-10-13 08:24:57

Brilliant. Brightened up a very dull day.
gordon thompson
2011-10-13 12:39:35

BEARilliant
jonny
2011-10-13 12:50:51

Brilliant, UK TV needs something like this!
Edward Hann
2011-10-13 14:34:47

Brilliant!!! Wish we had commercials like this in the US!!!
jeff
2011-10-13 17:00:00

I LOVE the bear!!!
Katie
2011-10-13 19:16:50

uk advertising at its peak! woof!
badinicreateam
2011-10-14 11:46:25

Totally brilliant, every one of them.
Fizzbomb
2011-10-14 15:17:20

uk advertising at its peak ???? it is FRENCH Vive la France EURO RSCG BETC
François
2011-10-14 20:32:50

This is fantabulous(Fantastic+Fabulous)!
Web Design India
2011-10-15 12:49:53

Like it, thanks ....
Haven
2011-10-16 07:28:48

Bravo!!! Amazing stuff, i particularly like "The March of the Emperor"
Ian
2011-10-16 21:38:59

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