CR Blog
Nice work for Chevy, Nike, Coke and more
Advertising, Music Video / Film
Posted by Eliza Williams, 21 October 2011, 17:04 Permalink Comments (9)
Here's our latest round-up of great new work that's been sent into CR Towers. First up is a new ad celebrating Chevy's 100th birthday, from Goodby, Silverstein & Partners...
The spot blends historic photos featuring Chevy cars with modern day settings, to emphasis the car brand's timelessness. We wonder if it may have in part been inspired by the StreetMuseum iPhone app? Agency: Goodby, Silverstein & Partners; Creative directors: Jeff Goodby, Jamie Barrett; ECD: Hunter Hindman; ACD: Stefan Copiz; Copywriter: Tyler McKeller; Director: Lance Acord; Prod co: Park Pictures.
Next up is a new film for Nike from AKQA. It stars pop star Ellie Goulding and shows how she maintains her passion for running as she tours the world (she's helped out by Nike+, natch). Agency: AKQA. Director: Paul Minor.
This sweet film was created by Cinco in Buenos Aires as part of a collaboration between Coke and MTV to celebrate the soft drink brand's 125th birthday. Production and direction: Cinco.
Intel has released the latest in a series of films that look at how technology can be used to help bring people's ideas to life. This one focuses on Indonesian musicians, the Jogja Hip Hop Foundation, and follows previous shorts including a hugely popular film about the Satorialist blogger. Agency: Amsterdam Worldwide.
The new website chaosinyourtown.com utilises Google Maps to allow you to release a giant robot down your street, which eventually destroys your home. On our computers the functionality was kind of clunky but it was still quite fun. Somewhat surprisingly, in the end it turned out to be an ad for US insurance company State Farm. Agency: DDB Chicago; Production/development: B-Reel.
Mother ad agency has created a new poster campaign for drugs advisory helpline Frank, which features a series of nonsensical drugs questions (one shown above).
LICRA, the International League Against Racism and Anti-Semitism, has worked with agency Publicis Conseil in France to create this new film, which aims to highlight the threat caused by the emergence of violent and radical websites. Agency: Publicis Conseil; CCO: Olivier Altmann; Creatives: Fabrice Dubois, Pascale Gayraud; Director: Herve Plumet; Prod co: Partizan.
We finish this week's round-up with a music video for new track Cyan by Kindness. Fans of New York will love it. Director: Ben Fries. Commissioner: Sasha Nixon.
9 Comments
Chevrolet ad... http://dearphotograph.com
2011-10-21 17:17:01
Chaos in your town is a fantastic idea - my daughter love it!
2011-10-22 08:45:28
Umm I don't normally do this but come on. Really?
http://www.youtube.com/watch?v=IP0W0Wpqqz4&feature=player_embedded
2011-10-24 01:56:18
The chevrolet thing is a straight rip from dear photograph (as Ian C has pointed out).
Advertisers never seem to learn that it's just not acceptable to go around ripping stuff off. What a start to monday morning.
2011-10-24 10:21:16
I'd say the LICRA spot is the stand out piece among these. Did you really expect originality from Chevy??
2011-10-24 15:04:51
Yeah I was hoping for some originality from chevy sadly (foolish me).
I liked the nike the advert, had a interesting backing track.
I thought the coke/mtv advert was really fun and playful, in a few parts I was expecting tons of 'friends with you' characters to pop out.
2011-10-24 20:25:36
Apparently the Chevy work is under review... http://adage.com/article/agency-news/agencies-chevrolet-global-advertising-account-review/230556/
2011-10-25 15:44:08
'Dear Photograph' can bring tears to your eyes, it's that moving.
Chevy, thanks to Goodby, Silverstein & Partners, s**t all over that.
2011-10-25 15:53:47
Of course the Chevvy ad is a rip off of Street Museum but the biggest crime has gotta be that godawful isn't America darn-tootin' gooey-sweet soundtrack.
2011-10-26 10:34:57
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