CR Blog
Spirit of the Animal tie-die T-shirt project
Posted by Gavin Lucas, 12 October 2011, 11:50 Permalink Comments (8)

There are so many graphic T-shirt projects in the world that we don't normally write about them here on the CR blog. However, just this once we're making an exception – for the Spirit of the Animal tie-die & animal print T-shirt collection...

Spirit of the Ape, Matthew The Horse
The project is the brain child of illustrators Matthew "the Horse" Hodson and Jon Boam, who have have created T-shirts featuring their own animal illustrations but also asked some of their favourite fellow image makers to get involved too. The result is a range of striking, super-limited edition tie-die T-shirts, with prints designed by Boam, Hodson, Andy Rementer (his Spirit of the Owl illustration is shown at the top of this post), Marcus Oakley, Drew Millward, Jay Cover, Jack Teagle, and more...

Spirit of the Bear, Drew Millward
"Matthew and I really enjoyed collaborating on our DOOOM 3.0 exhibion/project for Nobrow," explains Boam of how the project started, "and we are often bothering each other with daft phone calls and stupid e-mails about all sorts of ridiculous nonsense. Actually, this was mostly Matthew's idea. I just kind of went along with it."
Spirit of the Hedgehog, by Jon Boam
"Matt already had experience selling his own tee's with his h-o-r-s-e label and a fondness for hippie tie dye animal shirts," continues Boam. "We both love animals and find shamanism and spiritual stuff genuinely fascinating so we asked a bunch of our favourite drawing pals to draw spirit animals and amazingly they all agreed!"
Spirit of the Cat, Marcus Oakley
"One of the initial reasons for the project was to work with some of our favourite artists," Hodson affirms. "Beyond the actual T-shirt illustrators, we've had some amazing [animal art] submissions to the Spirit of the Animal blog we've set up. It seems to be an idea lots of image makers want to respond to. As a result we're planning on a zine release with some of our favourite submissions."
"We did the tie dyeing in Jon's garden in Chesterfield," Hodson continues. "Apparently his neighbor was heard grumbling 'bloody tie dye' at the sight of 50 shirts drying in the wind. Most of the shirts are dyed with two colours, one more subtle than the other. We screen printed at Leeds college of art."
"We printed 240 shirts, so that's 26 garments per artist," Hodson tells us. "They are super limited and won't be reprinted. Jon and I are hoping to run a second series for next summer, this time with female artists. Essentially, the project is about liking animals and feeling good. Some people are put off by the tie dye thing, but I'd encourage them to try one on. It's just like a green T-shirt but with bits of white in it. I want to endorse monkeys and peace and I don't think I'm alone."
Fans of the T-shirts will be delighted to know that they will be exhibited for a few days at Beach London's East London gallery and shop from October 13-18. They are also available to buy online (while stocks last) from spiritoftheanimal.bigcartel.com. Do check out Spirit of the Animal blog too at spiritoftheanimal.tumblr.com
CR in Print

Thanks for reading the CR Blog but if you're not also reading the magazine in print, you're really missing out. Our October issue includes the story of Blackpool's Comedy Carpet, a profile of Jake Barton whose studio is currently working on the 9/11 Memorial Museum, plus pieces on branding and the art world, guerilla advertising coming of age, Google's Android logo, Ars Electronica, adland and the riots, and loads more.
And, if you subscribe to CR, you also receive our award-winning Monograph booklet every month for free.
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8 Comments
Love the illustrations. Don't like the shirts. Maybe underlines why tie-dye disappeared.
2011-10-12 12:39:11
Facebook event thingy here: http://www.facebook.com/event.php?eid=290544654308077
2011-10-12 17:30:03
"lets bring back tie-die"...
[deleted by moderator]
Shame because the illustrations are really nice.
2011-10-12 18:28:00
Holy crap, these are wicked awesome! Love these designs, I'll have to pick one up...
2011-10-13 10:23:48
Really like the hedgehog drawing, the others not so much. Same sort of ratio of like to dislike as any number of t-shirt design projects... Which leads to the question (and I'm sorry if this sounds harsh but...) why exactly has CR made an editorial exception in this somewhat unexceptional case?
2011-10-13 13:15:12
I'm with Simon on this one.
2011-10-13 15:13:18
Tie Dye tshirt range by monochromatic twee UK illustrators? slightly OTT on the played out front? what next a riso zine imprint ripping off japanese psych illustrators and memphis?
YAWN
2011-10-13 15:49:52
Don't really like the T-shirts they look pretty naff and dated like something that would be sold at some local village festival by an aging hippy probably called Mike... but some of the illustrations are pretty cool... and I like the idea of getting all these illustrators together on this project... but i too think CR must have been running pretty low on stories this month to write so much about this... in fact i think i have written too much about this
2011-10-13 15:57:27
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