CR Blog

The 360 Project

Music Video / Film

Posted by Creative Review, 28 September 2011, 14:51    Permalink    Comments (7)

Canadian filmmaker and photographer Ryan Enn Hughes's 360 Project uses 48 cameras arranged in a circle and triggered simultaneously to explore the crossover between still and moving image

Hughes created two short films, one featuring Krump dancers

 

and the other featuring dancers from Canada’s National Ballet School

 

This how it was done film explains more about the technique

 

The camera rig for the films was designed and built by The Big Freeze while london-based Zelig Sound did the soundtracks for both.

While there have been similar and related techniques displayed in The Matrix, Time Slice films and Grey's Toshiba Timesculpture commercial from 2008 (below) Hughes' project is an interesting and beautiful new take on the use of multiple, synchronised cameras.

 

Credits
Director / Producer / Concept – Ryan Enn Hughes
Cinematography / On Site Digital – The Big Freeze
1st AD – Darrell Faria
Gaffer – Arash Moallemi
Grip – Cavin Campbell
Makeup – Lauren Fisher
Stylist – Alexis Honce
BTS Video – Barry Cheong
BTS Photo – Melissa Tait
Production Assistants – James Kachan, Eugen Sakhnenko, Pawel Dwulit, Anne-Marie Jackson,
Craig Jewel, Nick Konieczko
Editor – Kyle Wilson
Music/Sound Design – Zelig Sound
Colorist – Ryan Enn Hughes
Digital Postproduction – Ryan Enn Hughes, James Kachan
Additional Postproduction Support – Scott McIntyre

 

 

 

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7 Comments

This is a great concept and execution. I'm not really one for dance, or photography, or motion, yet I cannot help but be grabbed by this body of work. Very simple, in the sense of letting the action (and the character and the photography) speak for itself. I can see some major sports brands getting a piece of this action, can't you...?
Yviemarie
2011-09-28 20:54:29

Wow - the collaboration between all mediums is spectacular!
Sandy Brown
2011-09-29 15:11:55

looks nice and well polished. surely tho could have been pushed further than

http://www.youtube.com/watch?v=BIFGxkiOazs

and

http://www.youtube.com/watch?v=_nOzL8vF4_M
hudson frohawk
2011-09-29 16:06:58

The 360 project doesn't do much for me, it's a bit jarring to watch. I think the Toshiba clip is more creative and uses this technique well. Perhaps, it will be taken up and used further in future.
bluepigcreative
2011-09-30 16:42:34

for my tastes it's too close to the early tests by dayton taylor, who long ago had a major breakthrough with this technique. cunningham (who worked on his orange spot with taylor) really pushed the envelope and created a piece that tells a story while being utterly humoristic (regarding the dissonance between the beautiful imagery and the audio...).

so yeah, having a bit of money makes you get such a kit, but pushing it means a bit more..
Elias
2011-09-30 19:17:03

multi!
badinicreateam
2011-10-03 11:02:46

More eyecandy, over a decade past it's sell by date!

Cunningham made much more of the possibilities of this technique for Orange.

But even Nike use it now to sell shoes.

Move along folks...
Curator
2011-10-03 14:45:15

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