CR Blog

Ariel Fashion Shoot

Advertising, Digital

Posted by Creative Review, 2 September 2011, 16:42    Permalink    Comments (6)

Saatchi & Saatchi Stockholm set up a jam-firing robot in Stockholm station: Facebook users in Nordic countries can aim it at a selection of white 'designer' clothes. Hit something and you win the clothes, washed clean of course using the client's product

The stunt was set up on August 29 in the waiting hall of Stockholm Central Station and runs until September 3. Facebook users can control the specially programmed industrial robot loaded with ketchup, drinking chocolate and lingonberry jam here.

Brand: Ariel
Client: Procter & Gamble Nordic
Agency: Saatchi & Saatchi Stockholm
Creative Director: Adam Kerj
Art Directors: Gustav Egerstedt & Lisa Engardt
Copywriter: Petter Dixelius
Digital: Erik Hiort af Ornäs
Production company: B-Reel and B-Reel Films
PR: MSL Nordic (MSLGROUP)
Event Production: Atomgruppen

 

6 Comments

This is definitely one of the most refreshing ideas I've seen in terms of marketing campaigns. Bet this will attract lots of publicity and lots of participants too! Fun and there's stuff to be won? I'll go if I could too! :)
Ken
2011-09-02 17:52:00


Great way of using social media to advertise. Such a great fun idea!
Space & Time Design
2011-09-05 09:50:25


Nice idea.

Shame about the flaccid execution...
Curator
2011-09-05 12:24:14


Saw this in Stockholm Central the other day... Looked really interesting but nothing seemed to be happening when I was there which was a shame. It wasn't very hyped when it was there though, looked a bit dead not much going on. Shame.
Jack
2011-09-06 11:45:05


Nice use of social media and interaction. However, can't help thinking of Alexander McQueens SS 99 eunway show http://www.youtube.com/watch?v=reK0A1XIjKA
SZ
2011-09-06 13:12:34


Actually Claude Montana used this car robot spray paint on dresses in his haute couture show in the late 80's, way before anyone else.
Curator
2011-09-12 12:29:53


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