CR Blog
Ariel Fashion Shoot
Posted by Creative Review, 2 September 2011, 16:42 Permalink Comments (6)

Saatchi & Saatchi Stockholm set up a jam-firing robot in Stockholm station: Facebook users in Nordic countries can aim it at a selection of white 'designer' clothes. Hit something and you win the clothes, washed clean of course using the client's product
The stunt was set up on August 29 in the waiting hall of Stockholm Central Station and runs until September 3. Facebook users can control the specially programmed industrial robot loaded with ketchup, drinking chocolate and lingonberry jam here.
Brand: Ariel
Client: Procter & Gamble Nordic
Agency: Saatchi & Saatchi Stockholm
Creative Director: Adam Kerj
Art Directors: Gustav Egerstedt & Lisa Engardt
Copywriter: Petter Dixelius
Digital: Erik Hiort af Ornäs
Production company: B-Reel and B-Reel Films
PR: MSL Nordic (MSLGROUP)
Event Production: Atomgruppen
6 Comments
This is definitely one of the most refreshing ideas I've seen in terms of marketing campaigns. Bet this will attract lots of publicity and lots of participants too! Fun and there's stuff to be won? I'll go if I could too! :)
2011-09-02 17:52:00
Great way of using social media to advertise. Such a great fun idea!
2011-09-05 09:50:25
Nice idea.
Shame about the flaccid execution...
2011-09-05 12:24:14
Saw this in Stockholm Central the other day... Looked really interesting but nothing seemed to be happening when I was there which was a shame. It wasn't very hyped when it was there though, looked a bit dead not much going on. Shame.
2011-09-06 11:45:05
Nice use of social media and interaction. However, can't help thinking of Alexander McQueens SS 99 eunway show http://www.youtube.com/watch?v=reK0A1XIjKA
2011-09-06 13:12:34
Actually Claude Montana used this car robot spray paint on dresses in his haute couture show in the late 80's, way before anyone else.
2011-09-12 12:29:53
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