The world of chocolate
DDB Chicago has produced a nice campaign of illustrated posters to advertise an exhibition on Chocolate Around the World at the Chicago Field Museum
Creative director and head of art Paul Cohen worked on the campaign: Cohen had previously worked at Mother, AMV and McCann Erickson in London before joining former CHI creative director Ewan Paterson at DDB Chicago (Paterson was made chief creative officer there in May).
As Cohen explains, the Chicago Field Museum is somewhat similar to the Natural History Museum in London. The exhibition examines the history and use of chocolate around the world. Cohen worked with London-based illustrator Matthew Green on the posters wich will appear in press, on posters and on the L train.
CCO: Ewan Paterson
Group CD: Diane Ruggie
CD: Karin Rose
CD/Head of Art: Paul Cohen
Art director: Alex Braxton
Copywriters: Alistair Robertson, David Oif
Illustrator: Matthew Green
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I really enjoy the usage of colors in this campaign. They really mesh together to bold the chocolate theme in the design.
A very tasty use of illustration, some interesting flavors but I will be keeping away from those crunchy centers. Well done.
However much I hate the word 'nice' the colours in the campaign are great, agreed with Maciej. Would love to see more of these ...and try some of them!
For some reason my thoughts are drawn to comparisons with art nouveau posters with this work. There's something about the use of colours and the central use of and alignment of fonts that deliver an impression of heritage and quality. Whilst the crisp illustrations deliver the contemporary feel to what is very appealing design work.
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