Own a colour, save a life
Dulux has launched a website initiative with Unicef in which users are asked to buy one of the 16.7 million colours that a smartphone screen can display in order to help the charity
Through the website ownacolour.com, the public, for a donation of at least £1, can put their name to their favourite colour and see themselves featured up alongside famous donors.
Roger Moore explains all here:
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It's pixel advertising all over again!
Hi Creative Review.
Let me get the opportunity to compliment your blog. I read your posts ALOT!! THANX!
And from a creative perspective I really like the design of Own a Colour. When that is said isn't it sad that they didn't put there creativity into a campaign with more substance. I write a blog that takes of issues of sustainability and third world countries and you inspired me to write a post to day. Thanx!
Keep up the good work. Iben
Regarding Iben's comments, I think there's a time and a place for substance.
Since when has substance got the worlds creative community reaching for their wallets? Now, give them the opportunity to 'own' a colour for a few quid, and watch the ensuing stampede.
hmm isnt this a bit like the ol' pixel advertising? either way, it's nicely put together...
I think this is a brilliant idea, literally. Color does deed have a powerful presence in our lives. What a wonderful way to support a very worthwhile charity. I will definitely lend my support through posting a blog on Eisemancolorblog.com
Director, Eiseman Center for Color Information & Training
Executive Director , Pantone Color institute
Well I've just bagged Gracie Pink. I'd love to see more ideas like this.
Astoundingly simple idea. Love it.
I did momentarily start to hyperventilate with which colour choice to go with though...
Managed to nab the colour of my name and professional identity: 4625u.
This is a rehash of milliondollarwebsite - but looks way better and is for a good cause. I love the way the colours are ordered, and triangle shapes fitting into a mesh is much more interesting than blocks.
This comment box is trying to suggest English spelling of the word colour is incorrect. :-) Couldn't resist writing it again given the title of this post, and that this is a English magazine — no?
@Feed - This is a very good HTML5 site, great work! I'll be watching you chaps.
@Rich Brown - that's very lucky and kinda funny. I really liked your eat local concept. You must add social sharing buttons to your site so people can see it.
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