CR Blog
Exhibition: Absolut Vis10ns
Posted by Gavin Lucas, 8 September 2011, 9:48 Permalink Comments (21)

As part of ABSOLUT Fringe 2011, Dublin based agency The Small Print enrolled a host of image makers (including Ben Newman, Dalek, Linda Brownlee, Niels Shoe Meulman, Rilla Alexander (Rinzen) and The London Police) to each customise an eight-foot tall Absolut bottle. The bottles are being exhibited in Dublin's South Studios until Monday September 12, but in case you can't make it to the show...
...The Small Print has sent us images of all the completed giant bottle designs, as well as some work in progress shots of the project taking shape in a big warehouse over the course of a week. While the idea of customising drinks bottles with art is by no means a new concept, these hand-adorned giant bottles look really great.




Illustrator Ben Newman continues a recent theme of his: animal masks

Dublin-based BRENB's vibrant bottle design

London stylist Celestine Cooney's bottle

Artist Dalek's bottle

by photographer Linda Brownlee

Dublin-based illustrator Mario Sughi's bottle

Calligraphic lettering artist Niels Shoe Meulman's bottle

This is by Australian-born, Berlin-based illustrator Rilla Alexander, a member of the Rinzen collective

And this is by Steve Alexander, also of Rinzen

And this bottle is by Amsterdam art collective The London Police
The project, entitled ABSOLUT VIS10NS, will be exhibited from September 8-12 at The Laundry Room, South Studios in Dublin - one of the many Dublin venues at which various events in the Absolut Fringe festival are taking place.
21 Comments
it's pretty cool. the bottles are so nice.. :)) its so hard to do that. that is such a wonderful art piece..
2011-09-08 11:38:55
Thanks for the coverage Gavin. Hope to see you soon!
2011-09-08 12:15:57
such a simple concept, brilliantly executed
2011-09-08 13:12:05
really amazing...
2011-09-08 14:40:00
Great Concept but I also love the scale of them.
2011-09-08 15:40:49
Love this! So glad you included the 'work in progress' shots, they really help give a sense of scale to the works!
2011-09-08 15:41:43
fantastic! they are all beautiful, wow!
2011-09-08 16:08:38
Who cares, this will sell less bottles of Absolut than just a nice print ad would. Bet they've all got those pointless QR codes on as well.
2011-09-08 23:47:11
very creative bottle ,like it very much !
2011-09-09 01:56:38
Just wish one could buy the 1 or 1.5 litre sized bottles with these designs on them. Wd look so awesome anywhere. hope the folks at ABSOLUT think of it (!!)
2011-09-09 10:08:59
+1 on Sanjay DJ's idea of carrying them over to some real bottles!
2011-09-09 11:14:08
Just the kind of things we like.
It should be more often that artists/ guests are involved.
We have translated this article in french too with credit to CR.
Thanks for sharing.
Cheers.
Em
2011-09-09 14:20:46
Interesting! If you like these you should visit the Coke Museum in Atlanta, they have really intricate designs on their coke bottles which are similar size bottles.
2011-09-09 16:49:00
Great work! Absolut is a cool brand.
2011-09-12 08:40:17
The art work would be just as interesting on a more traditional support.
There is something very disturbing about the glorification and adulation of alcohol and its effect on young and easily manipulated minds through projects such as this one. And advertising of all alcohol for that matter.
But then it is the acceptable drug of choice for millions.
2011-09-12 12:58:55
Here's a video we put together for the project. Hope you enjoy!
http://vimeo.com/28926551
Thanks,
Richard & Bren
The Small Print
2011-09-12 13:38:28
I love this one of a kind art!!!!!!!!!!!!!!!!!!!
2011-09-12 16:52:45
very cool! very interesting! i wish i was taking part in this!
2011-09-12 17:31:02
love the Concept and brilliantly done , So glad you included the 'work in progress' pic's, they really help give a sense of scale to the works which i love !
2011-09-13 14:44:33
Alright looking. For once I like something. Yay!
Wouldn't have minded having one of these to do myself.
2011-09-13 16:32:43
Its a great concept, everyday objects amplified not just in size but through the artwork. Reminds me of the touring cow statues that went around European Cities, that was a bit hit. Perhaps we'll see them on tour.
2011-09-15 18:23:41
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