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The Great Day of His Wrath (Coming Soon)

Art, Music Video / Film

Posted by Mark Sinclair, 8 September 2011, 14:10    Permalink    Comments (18)

The Great Day of His Wrath, 1851-3; Tate

Tate Britain has come up with an interesting way to introduce the painting of Victorian melodramatist, John Martin, to potential visitors. The gallery's forthcoming show of his work, Apocalypse, gets its very own filmic trailer...

In the mid-nineteenth century, Martin was a chief exponent of Armageddon-infused painting on an epic scale; the end-of-the-world summer blockbuster of its day. Viewed today, his canvases have a certain sci-fi quality to them – a distant echo of the work of sci-fi artists Chris Foss and Tony Roberts, the animation design of Ray Harryhausen, perhaps even the computed-generated realms of George Lucas and Peter Jackson.

Destruction of Sodom and Gomorrah, 1852; oil on canvas, 136.3 x 212.3 cm. Laing Art Gallery, Tyne & Wear Archives & Museums

The trailer was written and directed by Simon Burrill at Habana Creative, with post by CGI supremoes, The Mill.

And before the show opens at Tate Britain on September 21, you can get up close to Martin's The Great Day of His Wrath (yes, it's even more impressive than the 569 pixels-wide replication above), over at the Google Art Project, here.

More details on Apocalypse at the Tate Britain website.

18 Comments

I saw this exhibition at the Millennium Galleries in Sheffield in July. The scale and depth of Martin's work is truly breathtaking. I would definitely recommend this exhibition.
Leanne
2011-09-08 18:03:36


2 minutes and 24 seconds too long, couldn't be arsed and skipped to the end after 15 seconds.
Anonymous Creative
2011-09-08 23:44:00


@ Anonymous

What happens in the end?
G
2011-09-09 10:53:00


John Martins work can speak for itself. The video could perhaps engage new interest, but it's pretty pathetic in comparison to the actual work.
Ian C
2011-09-09 11:59:51


An interesting approach to promoting John Martin's work – I too saw the show in Sheffield and thought it was great. I agree though, the trailer is far too long - a shorter version would have more viral impact.
Matt
2011-09-11 22:06:16


I think this trailer is great. Of course the art speaks for itself but the trailer will engage a whole new audience who may not have take the step to view the art itself. Anything that inspires more people and a wider audience to engage has got be a good thing.
Paula
2011-09-12 10:51:02


I recognised the location of the film straight away!

The underpass from the Tube to LCP at Elephant and Castle c.1986, and what it felt like to walk through (regular stabbing, rape and muggings), then arrive at the junkie infested shopping centre.

Good times.
Curator
2011-09-12 12:45:34


Painting a masterpiece, trailer pieceofpiss.
Timothy Copsey
2011-09-13 13:23:42


Guess if you read this article you know what to expect, I randomly saw it on youtube, loved it, nice surprise. Had to hunt to find anything more on it though, only this article and a tiny vid on Tate's site, great marketing...

Well, any way to get more people into some culcha eh?
J
2011-09-13 13:32:34


I happen to agree with Ian C and the Anonymous Creative, John Martins work speaks for itself and the video is pathetic. I shall be attending the Exhibition but I did not need to see a rubbish trailer to convince me further.

Some times less is more!

Creative Beast.
Stuart
2011-09-13 13:56:32


...no.
Marcel Garbi
2011-09-13 14:41:14


@Stuart: "I shall be attending the Exhibition but I did not need to see a rubbish trailer to convince me further."

Well then it's not aimed at you, is it? Perhaps if his work "speaks for itself" then there's actually no need to publicize the exhibition at all, because you don't need to be told.
Martin W
2011-09-13 17:33:40


How can I get The Great Day Of His Wrath on my face book page?
Vivian Lovlein
2011-09-14 01:01:24


Such awesome artwork, I can't wait to see this on the big screen.
canvas art
2011-09-14 16:02:26


A bit too long to serve it's purpoise. But nice to see a promotional film aimed at attracting a younger new audience, and not obviously for those obnoxious "creative" types who believe they know so much better!
Anna
2011-09-19 17:43:44


the trailer was entirely superfluous (not to mention a waste of money and time), an unnecessary distraction from the painting and exhibition.
ramon
2011-09-28 15:46:30


Amazing romantic paintings
ocio
2011-12-18 20:28:38


Painting a masterpiece, trailer pieceofpiss.
chat
2012-04-08 19:25:39


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