11 Comments

It's a great idea. I'm guessing they must have gone back in and digitally removed any shadowing?
Alex
2011-09-21 12:18:41

Very Pentagram. I like.
Rob
2011-09-21 12:23:12

@Alex

I remember seeing the process somewhere (think it was on their blog). They printed out the straplines onto A3 paper, then folded the paper by hand before photographing.

They were then scanned and redrawn as vectors.
Rob
2011-09-21 12:51:21

Simple, strong, eye-catching. Lovely.

The strong use of the red really jumps out too, and makes the LDF stand out amongst all the events that are part of it. South Kensington was awash with it last weekend, nicely leading everyone to the V&A.
Marc
2011-09-21 13:03:07

I have to say the V&A store map for the design festival is the worst designed thing I've ever seen. Totally un-usable, hard work to find any of the rooms.
Which is certainly ironic.
J
2011-09-21 13:34:07

@J

I do actually have to agree with this. I bumped into two other people struggling to find anything and we wondered whether it was a deliberate ploy to get us to see ALL of the V&A en route. However, it may also be the result of a what is no doubt a very small budget.

The graphic elements are really strong though, including the huge typographic decals in the V&A which are lovely. Certainly feels as if Pentagram were given free reign to develop the identity, and it's worked well.
Marc
2011-09-21 14:07:58

Simple and ditinctive love the identity and think it carries well across to the posters.
John Scott
2011-09-21 14:41:58

It reminds me of the Wolff Olins rebrand for Current TV, but if there are visual similarities then it's a happy accident because they're both great. Simple idea, well executed.
Pannett
2011-09-21 15:27:08

i don't understand the headlines in design
vivian
2011-09-22 13:01:00

Looks like George Tscherny's work from the early 60s: http://goo.gl/QJGd9
But sweet stuff!
sarah
2011-09-27 13:43:48

I think the design is effective but lazy. The method behind the construction of the words is completely over the top and pointless. It does stand out though so I suppose it does it's job.
Mas
2011-09-28 08:48:00

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