Californian wine merchant Barefoot Wine & Bubbly has backed One Beach, a film documenting 'creative innovators who support clean and sustainable beaches'. To promote the film, BBDO SF created a poster made from 17,500 pieces of rubbish picked up from beaches in Southern California.

Directed by Jason Baffa, the film apparently "focuses on inspiring people with creativity, optimism and a deeper look at how people are cleaning our beaches and changing the world" (more here).

To promote the film, BBDO's San Francisco office created this mural in Venice Beach.

The process is documented here

Credits
Client: Barefoot Wine & Bubbly
Project: One Beach Trash Mosaic
Agency: BBDO San Francisco

Mike McKay, Executive Creative Director
Sean O'Brien, Creative Director
Melanie Simonich, Copywriter
Erin Butner, Art Director

Louise Doherty, VP Production Solutions
Michael Schwartz, Editor
Joanne Rotella, Production Manager

Brent Smart, Managing Partner
Kerri Martin, SVP Business Director
Molly Frost, Account Supervisor
Wyeth Whiting, Account Executive

Mark Himmelsbach, SVP Senior Director
Anar Joshi, Strategist
Amy Gilmer, Community Manager

BeCore Inc.
Mark Bilik, BeCore Inc. / CEO
Kelly Vaught, BeCore Inc. / Executive Producer
Stephen Zellhoefer, BeCore Inc. / Production Director

Production Team:
Stephen Miles, BeCore Inc. / Producer
Peter Schulberg, The Eco-LogicalART Gallery / Director
Keri Rosebraugh, Eco-logicalART Gallery / Lead Artist
Laura Schulberg, Art Assistant
Rocco Brovo, Art Assistant

Videographer Team:
Erik Craighead, CEO
Nick Lange, Executive Producer
Topher Smith, Lead Videographer
Fern Holiday, Assistant Videographer