960 pieces of vinyl
For Benga's new video for I Will Never Change, 960 separate pieces of vinyl were carefully measured, cut, and then finally animated. The result is a real-life waveform.
Directed by Us, which consists of Christopher Barrett and Luke Taylor, the first task for the pair was calculating exactly how many records per second would be needed. The process of readying the vinyl for filming took seven full working days, which including measuring and cutting each individual piece, as well as hand labelling, numbering and then finally polishing.
"To animate the wave form, we built it and then carefully removed each individual record. This had to be done very gently as any shift in the position of the sculpture would result in the failure of the animation and as we had to literally destroy each piece of vinyl to get it off, there was only one chance to get it right. Once the sculpture was finally built, the animation process took about 30 hours.”
There are some nice behind-the-scenes photos below as well, taken by Ben Jacobs.
CR in Print
Thanks for visiting the CR website, but if you are not also reading CR in print you're missing out. Our April issue has a cover by Neville Brody and a fantastic ten-page feature on Fuse, Brody's publication that did so much to foster typographic experimentation in the 90s and beyond. We also have features on charity advertising and new Pentagram partner Marina Willer. Rick Poynor reviews the Electric Information Age and Adrian Shaughnessy meets the CEO of controversial crowdsourcing site 99designs. All this plus the most beautiful train tickets you ever saw and a wonderful behind-the-scenes look at Thunderbirds in our Monograph supplement
The best way to make sure you receive CR in print every month is to subscribe – you will also save money and receive our award-winning Monograph booklet every month. You can do so here.
What is your stand point on this CR?
Just interested in to as why your actually sharing this with us.
Absolutely awesome! Can I buy one?
Wow, that's Hardcore. Big Up Christopher Barrett and Luke Taylor for doing that, I bet you both were seeing records in your sleep for days after that. Amazing stuff, can't wait to see the video now. Wow.
Take it easy guys.
Peace and Love
@ Action Man
I would have thought that was obvious, or at least implied: we're sharing it because we think our readers will be interested to see an unusual piece of filmmaking technique that employs the analogue in service of the digital to great effect.
I don't see the need for any great editorial 'standpoint' on it beyond that!
Wish I had though of this
This is a good idea, and really well executed. Bit short though.
Great work. One of those 'I wish I'd thought of that' ideas.
ugly useless waste
YES! I love this. Nicely shot. WOuld love to see if it develops into the artwork or anything more.
Woah... absolutely superb.
what a great idea!
such a pitty its 'only' 2min)
Isn't this just a direct copy of what the Paper Note guys have been doing, just using vinyl instead of paper disks...?
What an amazing piece of work!
Nice idea... but you could have done that in 3D, saved yourselves a load of time and perhaps - if your computer was powered with green energy - saved the environment!
It really ticks me off this video trend of people making something were the only 'wow' factor is the fact that they've unnecessarily used lots of something to create an animation.
Let's stop this trend. it's boring, bad for the environment and been going on far too long.
@pachamama — I think you may have missed the point. For me the beauty is in the craft of creating it and the process of taking very digital music and showing it in a physical form. Beautiful work, guys.
shame about the length - still superb though!!
Thanks for your reply. I wasn't really looking for some 'great editorial' point of view...
I mean, the piece is what it is. I'm sure some people will find it fantastic. While others not so.
Personally I find it rather bland and without any real story, or concept. I was intrigued as to what it was about this work that really spoke out and appealed to the poster.
Upon reading, it struck me that there isn't any real direction in the post. It doesn't say that CR thinks it's great... technically interesting or otherwise.... the writer doesn't even mention if they like it or not.
I have to say that this approach to online editorial content is all too familiar on the internet. I'm just missing some discourse here, at any level. Or any feeling, direction or opinion for that matter. There really is plethora of other sites to visit, to see 'cool' or 'unusual' stuff.
The word 'REVIEW' actually forms part of the magazines title. But in reality, the isn't really much reviewing going on.
as stated above, you've missed the point. Jamie Rees hits the nail on the head.
Like Luke said...
Why do something 'exactly' the same, be inspired, not lazy.
To those saying its a waste, I love vinyl and mix, that said. There is a helluva lot of shit out there that has been pressed. Some stuff, that will maybe never get sold. Some which will maybe serve another purpose before going landfill in there lifespan. I would imagine Us didn't get all this vinyl pressed especially for this project, That would cost a ton and be a waste; they probably got it from charity shops and the like. So if you look t it the other way, its not a wasteful project. Its recycling.
For those of you who don't "get it", this is art, pure and simple. And using vinal instead of paper makes all kinds of sense. Records have sound on them and using something that has sound on it to to represent sound visually is genius. Musically and photographically, this is uniquely creative and absolutely amazing. You have created something very special.
A really great idea, beautifully shot and executed.
A shame really then that it's wasted on an utterly awful piece of music.
Echoing the title, Benga clearly hasn't changed (ie progressed or improved) since diary of an afro warrior around four years
I'm going to have to be with you in the minority who misses the point.
And to those interested, here's why. First of all, I don't feel the waveform itself is all that beautiful or interesting to look at. Secondly, the lack of human interaction in the animation itself means that the audience is focusing on the actual progression of the waveform, which again is not an especially interesting shape.
I'm not saying this is an easy animation to produce, but I don't think it's a very provocative piece. If the focus is to show a "waveform" in 3-D static space, the idea is conveyed in the first 5 seconds of animation. The payoff at the end is underwhelming (So it's a waveform... And...?) and the viewer either wonders about how it was made or doesn't, because barely anything in the video invites thought into the creation process.
I acknowledge that a lot of work went into the video, but I'm coming from the bias that CR wrote that this was a long process. I already know a lot of work went into it; unfortunately the video itself doesn't invite me to think about said process if I watch it. I just see a waveform made of vinyls strung upon a pole in the middle of a room.
Glen pretty much nailed it. But to add to it: it's not a particularly original idea, and I'm not impressed merely by people spending a lot of time on something. I know a guy that spends more time watching TV each week, but I'm not impressed with his TV watching skills. I'm more impressed by a clever, thoroughly unique solution to something... this is not particularly clever or unique, as I've seen a huge number of 3D waveforms in the past few years, and animating it is... well, pretty boring, really. A far more beautiful interpretation of a waveform in 3D, for example, was done a couple years ago: http://www.online-mixing.com/2010/06/soundwave-sculpture/ ... and there's earlier versions than that, even.
...meaningless video for meaningless audio.
Yawn, is that paint dry yet?
Great concept, shame about the song!
I applaud the craft and effort which has gone into the making of the video - 7 days of preparation and 30 hours of filming requires dedication.
The finished result is underwhelming and not particularly interesting aesthetically. Whether you like Benga or not, the video says nothing about the track nor the artist himself; there appears to be no relationship between what I'm hearing and what I'm seeing - from what I can gather on Youtube Benga doesn't play vinyl, so I don't see the relevance of the format. I was waiting for something to happen, some kind of development as the video went on, but once the novelty of animated vinyl wears thin - a few seconds in my case - there really isn't anything else to it.
@Alex, wait until you see the behind the scenes - Benga explains how it is personal to him since he started DJing using vinyl.
is not bad...i get that a lot of time went into this but i have seen much more creative use's of stop fame animation in music video's in the past, that were created by 1 guy and his camera with no budget whatsoever! that have received absolutely no backing or promotion from respected websites and design reviewers such as yourselves...you state that its an interesting idea to justify promoting it but its not a new idea at all as has been mentioned in previous posts...so I ask Creative Review once again...why did you share this with us? if you guys genuinely think this is a new, cutting edge idea that was brilliantly executed then im afraid myself and many others are going to start questioning your supposed 'expert' judgement and opinions! im starting to think that somebody within creative review had a hand in the production of this video, why else you you choose to promote something that (when compared to similar things done in the past) is just average to good at best...there is nothing exceptional about this...the idea of using vinyl is a bit flawed also as Benga stopped using vinyl long ago!
Cool idea, just a pity it had to be based on some shitty wubstep... *sigh*
I think it is wonderful
I really like the idea of an impressive visual effect achieved with purely technical craft, but I think that this work us very technical, and is truly appreciated only by those who have spent many hours of audio editing software that.
So well produced, looks great.
And such an innovative idea!
Well done all involved!
|PG Tips' refreshing rebrand (4)|
|A better logo for Canada (14)|
|Ad of the week: Ikea, There's No Bed Like Home (27)|
|D&AD 2015: the winners (1)|
|So you want to be a freelance illustrator? (6)|