Design For the Brain
The Wellcome Collection's latest exhibition explores not what brains do to us but what we do to them – preserving, studying and collecting. The show's design takes it cues from the materials used to do just those things
looks at the way in which scientists use brains formedical intervention, scientific enquiry, cultural meaning and technological change. Designers LucienneRoberts+ (Lucinne Roberts and John McGill) took "slicing, cutting, collecting and classifying as our starting point", to develop a graphic system informed by both brain preservation and categorisation. To research this, they visited the Royal College of Surgeons where the cases used to preserve specimens (such as the one below) provided a reference point.
Working with Capital Models, the designers 'preserved' the show's title in similar fashion.
"Each letter is made of 'slices' of acrylic, contained in a bespoke acrylic box filled with a solution of glycerin and water," they explain. "The refractive index matches that of real specimens so that each sliced letter appears in multiples when viewed at different angles, while the colour palette references both 'grey matter' and the energetic activity of the brain."
The show's graphics, set in typeface Bureau Grot, allude to diagrams and labels.
Brains: the Mind as Matter is at the Wellcome Collection, Euston Road, London NW1 until June 17.
CR for the iPad
Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month. Try a free sample issue here
Pretty nice minimalistic designs. Acrylic boxes look really amazing.
The mouse is just freaky. I like the use of colour though. It sort of reflects the bright colours found in the labs.
|Sagmeister and the 'bullshit' around storytelling (32)|
|Ad of the Week: Citizen, Better Starts Now (5)|
|CR August issue: digital futures (2)|
|Inter Milan's new identity (11)|
|Six Great New Music Videos (1)|
|How a Brazilian street artist and a Leeds design studio created Coke's World Cup identity|
|Inter Milan's new identity|
|DesignStudio rebrands Airbnb|