14 Comments

One of the best marketing campaigns for a movie I've ever seen. I wonder how much Ridley is behind all of this, whether he's been overseeing all the marketing himself or he's just hired some very good people to do it. Either way, Ridley knows how to surround himself in the best talent out there and bring the best out of them. One of the greatest. I cannot wait for June.
Josh Fletcher
2012-04-17 21:34:25

Agree completely Josh.

This marketing campaign feels so refreshing, they've extending the film's universe outside of the film itself. Doing so in such a manner that it has new fans hooked in through intrigue and long time fans picking through every detail to figure out what they can. I'm sure I'm not alone in saying this is my most anticipated film of 2012.
Rob
2012-04-18 10:11:05

Excelent marketing, really thinking out of the box in terms of considering the viral as a new canvas. Does anyone know the agency behind this?
Samuel George
2012-04-18 13:53:42

Extending the story is a nice touch. I did the whole Weyland Industries angle.

It reminds me of the first time I came across the Donnie Darko website back in the late 90s.

http://www.donniedarkofilm.com/
Nirav V. Patel
2012-04-18 14:13:36

Its clever, but not all that original. Plug a film using alternative media channels therefore creating a hyper reality situation that almost makes it feel like it SHOULD be real...perhaps something we have seen before in the history of humanity or maybe something that we will see in the near future. A glimpse of what is to come...or not...
James
2012-04-19 17:03:45

Kept thinking of Sheldon from The Big Bang Theory. They should spoof this. Comedy/SF crossover gold.
fitz
2012-04-19 18:59:12

David 8 can carry out "directives", not "directions".
He's not a satnav.
Tim Gow
2012-04-20 10:05:00

Boo!

CR was down yesterday when I tried to watch the Hardstaff clip and now Comcast have banned it from YouTube.
Matthew Ingram
2012-04-20 11:45:55

Creative Review
It is nopw here
http://www.youtube.com/watch?v=cWmbqH_z7jM

It seem COMCAST want us to watch their advertisements first.
Monique
2012-04-20 12:17:51

@ Monique
Thanks, I've updated that

@ Tim Gow
From Webster: Direction: an explicit instruction, order
 PatrickBurgoyne
2012-04-20 13:41:58

I thought the Wachowski brothers did a pioneering job with The Matrix, which had other elements of the story added through animation and video games. The video games also had included within it, especially shot footage, which was planned ahead and shot within the same time as filming, to keep it consistent and authentic.
bluepigcreative
2012-04-20 17:21:03

Corporate Slavery without all the messy stuff.. The future looks promising. :)
derek
2012-04-20 18:43:45

I'm so delighted to get 'trailers' that broaden the cinematic experience rather than simply presenting the content in a sometimes disingenuous way. Performance is one thing but capturing it and presenting it in such a compelling, expansive and engaging way is nothing short of impressive.
Richard Baird
2012-04-26 16:54:06

does anyone know who did the design for the Weyland Industries website, as I find it spectacular!
Thanks in advance. C
carograph
2012-05-28 17:55:45

Tell us what you think

Your comment: What happens with my feedback?

What happens with my feedback?

We no longer require you to register and have a password in order to comment, simply fill in the form below. All comments are moderated so you may experience a short delay before your comment appears. CR encourages comments to be short and to the point. As a general rule, they should not run longer than the original post. Comments should show a courteous regard for the presence of other voices in the discussion. We reserve the right to edit or delete comments that do not adhere to this standard.

Name: (required)

Title:

e-Mail: (required)

URL