Measuring The Universe
The exhibition coincides with June's Transit of Venus event - during which Venus will pass directly between the Earth and the Sun, appearing as a tiny black dot that will appear to move across the sun. This event won't happen for another 105 years and, says the Royal Observatory, in centuries gone by these rare cosmic events were used to accurately measure the distance to the planets, giving astronomers an idea of the truly mind-boggling scale of space.
The idea then for Measuring The Universe is to showcase the history of measuring distance between objects in space and demonstrate the various methods used by astronomers in doing just this.
While Fidalgo worked on the graphics and typography side of the exhibition design, Hogg produced illustrations to be incorporated into the exhibition's poster (above) and also created a 4 minute animation as part of the exhibition. The animation explains, thankfully in layman's terms, how there are various ways to measure the distance between objects. Here are some stills:
"Because the concepts involved in measuring the universe are pretty tricky to comprehend, interactive designer Henry Holland who was working with the Royal Observatory on the exhibition got in touch with Dick if he could create an animation that would simplify it all," says Fidalgo of the project. "That was the starting point for us working on the project as Dick then got me involved because we've worked together before.
"So we collaborated on a look and feel for the animation," Fidalgo continues. "I chose a typeface and created a colour palette which Dick used for the animation. Then I took some graphic elements from the drawings Dick was creating when designing the animation, such as the wavy lines, and incorporated them into the exhibition identity."
"The script for the animation really was an evenly split collaboration with astronomer Olivia Johnson and Henry at the Royal Observatory," explains Hogg."It was a really amazing way of working, collaborating with a scientist and trying to understand the science and draw diagrams that were technically correct," he continues. "I was a little worried that I was doing the dumbing down role, trying to edit what Olivia was saying down to four minutes, but actually it was really inspiring working like that and trying to capture these things in a way that makes sense but is still fun."
Because of the animation's importance in the exhibition, the whole show is in a low lit room and all the information is presented on backlit light boxes:
Measuring The Universe runs until September 2 at the Royal Observatory, Blackheath Avenue, Greenwich, London SE10 8XJ
The full four minute animation (which Hogg created working with animators Robert Milne, Ross Phillips and Kwok Fung Lam, and sound designer George Thomson) will appear in the next week or two on the CR iPad app
CR for the iPad
Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month. Try a free sample issue here
Lovely work Anna!
This is smashing!
A good concept executed well. I like the use of Quicksand – I use it for our marketing material and sometimes find the spacing a tad unpredictable, here it looks great and is typeset very nicely.
I will most certainly be scheduling a visit here.
The graphic design for this exhibition is beautifully executed. A very deft touch from Anna Fidalgo. It is playful and engaging. It welcomes you in to what is normally very boring hard to access subject area. The same cannot be said of the very sombre back lit exhibition display system itself, which brings to mind everything that is wrong with museums. It is cold, dull and does not engage. It just stands there looking stuffy. Well done Fidalgo and well done Hogg. But someone is letting them down.
Looks fantastic, I'll have to go check this out.
|Are students getting their money's worth? (25)|
|Virgin Records celebrates 40 years of disruption (1)|
|Station symbols a secret delight (6)|
|Unit 9's lifesaving app (1)|
|Enzo of the Antarctic (4)|
|The billboard turning thin air into water|
|Step into my cardboard office...|
|Paul Arden: a true maverick|
|Image Duplicator: pop art's comic debt|