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Mums do the Best Job

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Posted by Gavin Lucas, 20 April 2012, 15:50    Permalink    Comments (3)

Directed by Alejandro González Iñárritu, Wieden+Kennedy Portland's new ad for Proctor & Gamble looks to honour the mothers of Olympic athletes...

The two minute film, entitled Best Job, launched this week on Procter & Gamble's YouTube channel and shorter, localised versions of the film are set to appear on TV from May 8. The film is part of a larger Thank You, Mom campaign supporting the 2012 London Olympics.

Credits:

Agency: Wieden+Kennedy, Portland
Creative directors: Danielle Flagg, Karl Lieberman
Art director: Ollie Watson
Copywriter: Kevin Jones
Senior agency producers: Erika Madison, Matt Hunnicutt
Production company: Anonymous Content
Director: Alejandro González Iñárritu
DoP: Rodrigo Prieto
Executive producers: Dave Morrison, Eric Stern, Jeff Baron
Post production: The Mill LA

wk.com

 

 

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3 Comments

Darn onions
Ian
2012-04-20 17:04:58

It's just a bit of dust in my eye
Mark
2012-04-24 13:34:18

nice to see two other dads in the comments above... one chopping the onions for dinner, the other doing the dusting... on the "where are they now" shelf in the supermarket, miles from the high-profile P&G products for mums.
Thomas
2012-04-24 16:00:06

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