CR Blog

Nice work for Nike, Hornbach, ESPN and more

Advertising, Music Video / Film

Posted by Eliza Williams, 27 April 2012, 17:12    Permalink    Comments (6)

Here's a bumper crop of great new advertising and design work to help you on your way to the end of the working week. First up is a new web app from Wieden + Kennedy Tokyo which encourages users to bend and flex a pair of Nike Free shoes by pulling silly faces in front of your webcam...

In addition to allowing you to play around with the shoe using your face, the app also recognises the colour of the clothes you are wearing and automatically coordinates the shoe to them, using the NIkeID customisation system. Play with the site here: Agency: W+K Tokyo. ECD: Tota Hasegawa. Creative director: Caleb Jensen. ACD: Naoki Ga. Copywriters: Andrew Miller, Konosuke Kamitani.

This new spot for the German home improvement store Hornbach turns DIY into a symphony. Agency: Heimat, Berlin. Creative director: Guido Heffels. Director: Martin Krejci. Production company: Stink.

Wieden + Kennedy New York has created this amusing new spot for ESPN, which envisions what life must be like for those who have the same name as a famous sports star. ECDs: Scott Vitrone, Ian Reichenthal. Creative directors: Stuart Jennings, Brandon Henderson. Creatives: Dave Canning, Lauren Costa, Cyrus Coulter. Director: Tim Godsall. Production company: Biscuit.

Mike Mills has directed this new spot, which aims to show how Corona Light beer can liven up the monotony of everyday life. Agency: Goodby Silverstein & Partners. Creative director: Jamie Barrett. Production company: Directors Bureau.

Psyop and Cisma have directed this short film, which tells the story of Xerox, using a mix of stop motion and CG, and a lot of paper. Agency: Y&R New York. ECD: Jim Radosevic. Creatives: Kleber Menezes, Corey Rakowsky. Production company: Psyop/Blacklist.

Another brilliant spot for Old Spice now, which introduces the philosophy 'Believe in your Smellf'. Agency: Wieden + Kennedy Portland. Director: Tim Godsall. Production company: Biscuit. Editing: Geoff Hounsell, Arcade Edit.

DDB Paris has released this print campaign to celebrate the enduring love of Playskool's Mr and Mrs Potato Head. ECD: Alexandre Hervé. Creatives: Pierre-Antoine Dupin, Frédéric Lahache. Photographer: Roberto Badin.

These striking new idents for UKTV's entertainment channel Watch were created by DixonBaxi.

We finish today's round-up with three great new fashion films. The first, for Gucci, is directed by Chris Sweeney, and celebrates the fashion brand's link up with Fiat which sees Gucci creative director Frida Giannini customise the new Fiat 500. The film sees various Gucci items transformed into car parts. Production company: White Lodge.

Also from White Lodge prod co is this sweet little film made to celebrate Wallpaper*'s Handmade issue. The film is directed by Lernert & Sander and sees Brioni Master Tailors turn out a tiny suit for a special customer.

Our final film this week comes from Burberry, and documents the first Burberry World Live event, which took place yesterday in Taipei, Taiwan. The event celebrated the opening of the first Burberry flagship store in the city, and featured a 360 degree film combined with a live musical performance and digital experience. The film above shows how it all unfolded.


Really like he Corona ad. Old spice is cool to, would Corona even be allowed to be shown on British TV, isnt alcohol not allowed to show anyone having any sort of fun or getting any success with the opposite sex or something?
2012-04-28 15:26:09

The Watch idents are really lush and it's good to see the audio has had as much attention lavished on it as the visuals.
Andi Rusyn
2012-04-29 12:45:55

the Hornbach ad is horrible. a very old concept, seen a thousand times, very bad developed.
2012-05-01 13:21:20

All very, very nice.

However, I really enjoyed ESPN's Michael Jordan. The disappointment is a nice spin.
Mr & Mrs Potato Head is outstanding, too.
2012-05-01 15:59:15

The Xerox ad....

I can’t work out whether this is a genius piece of post modern
advertising for a company that sells copiers...
or whether its just cheeky as hell...

but a 10 second chunk of it section bears a remarkable resemblance to a series of films I directed for Brother in 2010

and heres a comparison
2012-05-02 13:39:11

I love the Micheal Jordan's ad... its really sad to have a Michael Jordan's name :) It shows how people are controlled by media and big names... that they are blind.

I also like the Xerox ad. Best Corporate video message I've watched so far! Simply a masterpiece!
2012-07-17 01:28:03

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