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Team GB celebrates while Channel 4 gets cheeky

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Posted by Creative Review, 13 August 2012, 9:51    Permalink    Comments (2)

Adidas has rounded off its Take The Stage campaign for Team GB with a spot featuring British athletes letting their hair down to Queen track Don't Stop Me Now, while Channel 4 remind us that the Paralympics are on their way

Now that all the hard work is over (for the time being) British medal winners and other Team GB members celebrate their success by clowning along to a Queen classic (thankfully not covered by Jessie J) in Sid Lee's wrap up spot for its Take The Stage campaign.

 

Meanwhile Channel 4 is reminding everyone that the Paralympics are still to come with this cheeky press and poster ad

 

2 Comments

Nice little cheeky ad by Channel4 but full kudos for their tv spot ad with the soundtrack being supplied by Public Enemy - gets the blood pumping and really has caught the imagination of the public and ramped up these Paralympic games - can't wait.
Julian
2012-08-13 16:05:13

This is fantastic. I always feel a bit bad that the Olympics are so disconnected. I guess it has something to do with tradition?!
Anyway, n ice bit of copy. I like their cheeky attitude.
Jamie
2012-08-14 14:41:44

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