Campbell’s Soup releases Warhol special edition cans

Campbell’s Soup has released a series of limited-edition, Andy Warhol-inspired soup cans, to celebrate the 50th anniversary of the first time the artist used one of the cans in his art.

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Campbell’s Soup has released a series of limited-edition, Andy Warhol-inspired soup cans, to celebrate the 50th anniversary of the first time the artist used one of the cans in his art.

Warhol famously featured Campbell’s’ red and white soup cans in a number of his paintings and screenprints from 1962 onwards, and he apparently was a regular consumer of the condensed soup inside the cans too, once commenting that he had eaten it for lunch every day for 20 years.

The cans also represented his interest in the imagery that he saw every day, which also led him to reproduce Coca-Cola bottles and Brillo boxes in his work. The special edition Campbell’s cans aren’t exact replicas of Warhol’s work, though reference the bright colours he introduced in his 1965 series featuring the cans.

The series will be on sale at Target in the US, with 1.2 million cans released, at 75 cents each (unsurprisingly though, cans have already begun springing up on eBay for considerably more).

  • http://www.rankingquest.co.uk/ Ranking Quest

    i think this is closer to manzoni than it is to warhol 😛

  • http://spin.co.uk Tony

    Life imitating art!

  • http://www.Jostendooley.com Josten Dooley

    I’ll definitely pick up these for 75 cents to keep as an addition to my collection of design work.

  • http://davesink.%20com Gunge

    In a related PR move, Timex will be marketing Dali-inspired floppy watches.

  • Dolly

    Ha! Brilliant move Campbells! Life definitely imitating art … and why not? design classics in the making!

  • TontoPollo

    can’t find those, any hints?

  • minkbarsinister

    Want

  • Franz

    @ Ranking Quest
    you mean Campbell’s Soup taste like shit?

  • TontoPollo

    can’t find those, any hints?

  • TontoPollo

    Found today at Target Wheaton, MD!!!

  • http://www.drperrone.com Marielaina Perrone DDS

    What a great idea. Cannot believe they have not done these sooner!

  • http://www.beta-love.com beta-love

    how annoying that they won’t make it across the pond!

  • http://www.thefount.com Chris W – Designer

    Great. Warhol made money from them, now they get to cash in too. I love the idea, obvious once you see it.

  • http://www.wearealight.com Alight Design Agency

    Totally agree with you Chris. This makes us chuckle.

  • http://www.thebrandsurgery.co.uk Vicky Vaughan

    When are the releasing these in the UK?

  • http://www.webmarketingandseo.com Mark Griffin

    that first comment made me laugh…..is he saying this is closer to canned crap than it is to art?