Campbell’s Soup has released a series of limited-edition, Andy Warhol-inspired soup cans, to celebrate the 50th anniversary of the first time the artist used one of the cans in his art.
Warhol famously featured Campbell’s’ red and white soup cans in a number of his paintings and screenprints from 1962 onwards, and he apparently was a regular consumer of the condensed soup inside the cans too, once commenting that he had eaten it for lunch every day for 20 years.
The cans also represented his interest in the imagery that he saw every day, which also led him to reproduce Coca-Cola bottles and Brillo boxes in his work. The special edition Campbell’s cans aren’t exact replicas of Warhol’s work, though reference the bright colours he introduced in his 1965 series featuring the cans.
The series will be on sale at Target in the US, with 1.2 million cans released, at 75 cents each (unsurprisingly though, cans have already begun springing up on eBay for considerably more).