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Campbell's Soup releases Warhol special edition cans

Graphic Design

Posted by Eliza Williams, 30 August 2012, 11:45    Permalink    Comments (15)

Campbell's Soup has released a series of limited-edition, Andy Warhol-inspired soup cans, to celebrate the 50th anniversary of the first time the artist used one of the cans in his art.

Warhol famously featured Campbell's' red and white soup cans in a number of his paintings and screenprints from 1962 onwards, and he apparently was a regular consumer of the condensed soup inside the cans too, once commenting that he had eaten it for lunch every day for 20 years.

The cans also represented his interest in the imagery that he saw every day, which also led him to reproduce Coca-Cola bottles and Brillo boxes in his work. The special edition Campbell's cans aren't exact replicas of Warhol's work, though reference the bright colours he introduced in his 1965 series featuring the cans.

The series will be on sale at Target in the US, with 1.2 million cans released, at 75 cents each (unsurprisingly though, cans have already begun springing up on eBay for considerably more).

15 Comments

i think this is closer to manzoni than it is to warhol :P
Ranking Quest
2012-08-30 13:13:25

Life imitating art!
Tony
2012-08-30 13:13:56

I'll definitely pick up these for 75 cents to keep as an addition to my collection of design work.
Josten Dooley
2012-08-30 13:16:35

In a related PR move, Timex will be marketing Dali-inspired floppy watches.
Gunge
2012-08-30 14:12:07

Ha! Brilliant move Campbells! Life definitely imitating art ... and why not? design classics in the making!
Dolly
2012-08-30 15:48:36

can't find those, any hints?
TontoPollo
2012-08-30 22:49:06

Want
minkbarsinister
2012-08-31 03:55:36

@ Ranking Quest
you mean Campbell's Soup taste like shit?
Franz
2012-08-31 14:39:16

can't find those, any hints?
TontoPollo
2012-09-01 01:08:48

Found today at Target Wheaton, MD!!!
TontoPollo
2012-09-01 01:10:29

What a great idea. Cannot believe they have not done these sooner!
Marielaina Perrone DDS
2012-09-01 21:48:28

how annoying that they won't make it across the pond!
beta-love
2012-09-03 12:02:28

Great. Warhol made money from them, now they get to cash in too. I love the idea, obvious once you see it.
Chris W - Designer
2012-09-04 07:03:14

Totally agree with you Chris. This makes us chuckle.
Alight Design Agency
2012-09-04 10:47:21

When are the releasing these in the UK?
Vicky Vaughan
2012-11-10 21:04:05

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