Great new ads from around the globe
Here's our latest round-up of great advertising work from all over the world. We begin here in London, with Wieden + Kennedy's latest spot for Nike, which features some lovely puppet action from Aardman Animation's Patrick Boivin...
The spot stars a puppet version of FC Barcelona's Andres Iniesta, who is sporting the latest Nike football boots, the CTR360 Maestri III.
Over to Buenos Aires now, for the latest from Del Campo Saatchi & Saatchi for Andes beer, which offers an amusing take on the movie Edward Scissorhands. Credits: ECDs: Maxi Itzkoff, Mariano Serkin; Creative directors: Ariel Serkin, Juan Pablo Lufrano; Creatives: Diego Gueler Montero, Charlie Lanus; Production company: Primo Bs. As. Directors: Nico & Martin.
Leo Burnett Sydney has created this witty spot for Bunderberg Red rum, which was directed by Psyop. ECD: Tim Green, Creatives: Mike Felix, Matt Swinburne. Production company: Psyop/Revolver. Psyop creative directors: Todd Mueller, Kylie Matulick.
TBWAChiatDay Los Angeles has created a new series of simple but charming spots for Crate & Barrel, which play with the brand's signature Helvetica logo. One is shown above. ECD: Patrick O'Neill. ACDs: Helena Skonieczny, Holly Hessler.
From Saatchi & Saatchi New Zealand is this charming spot for Telecom, which tells the story of a boy and his pat tortoise, Boris. ECD: Antonio Navas; Creative directors: Guy Roberts, Corey Chalmers. Creatives: Matt Campbell, Simon Pound. Production company: Robber's Dog. Director: Luke Shanahan.
Aardman Animation and London ad agency Isobel have created this mechanical model of the Bullring, Birmingham's famed shopping centre. The spot is directed by Daniel Cohen.
Wieden + Kennedy Delhi has created a series of posters (two shown above) for Royal Enfield motorcycles, which feature a mix of elegant photography and poetic stories from parts of India that are off the beaten track.
Johannes Leonardo in New York worked with artist and photographer Roe Ethridge to create a series of print ads for luxury cotton maker Supima (two shown above). The ads were inspired by 50s and 60s vintage ads from Supima's archive. ECDs: Jan Jacobs, Leo Premutico; Creative director: Ferdinando Verderi. Art director: Enrico Pirondi.
Spot the difference 1
Spot the difference 2
White Lodge in London has created the two films above, directed by Ehsan Bhatti, for the launch of the Louis Vuitton Yayoi Kusama collection at Selfridges London. The films are a modern version of the classic game of spot the difference - see if you can spot all five differences to win a special edition of Alice's Adventures in Wonderland, illustrated by Kusama.
We finish with this timely ad from the City of Las Vegas. Following Prince Harry's recent Vegas indiscretions, the city took out this amusing ad in the US media, chastising those who sold the pictures of Harry for breaking the city's cardinal rule of 'what happens in Vegas, stays in Vegas'. Nicely done.
Film 1: 1 wink
Film 2: 2 winks
Film 1: Picks up shoe
Film 2: Picks up book
Film 1: Red scarf
Film 2: Yellow scarf
Film 1: Yellow sunglasses
Film 2: Pink sunglasses
Film 1: Black phone
Film 2: Red phone
I loose I fell for it!
They're not actually posters for Royal Enfield are they? Surely they're magazine spreads?
Terrible poster design if they are.
Nike ad is wonderful by the way.
Interestingly these ads all are beautifully shot and very creative. The Nike one, in particular, is fantastic. What caught my attention though was none really appeared to be piggy-backing on any of the current hot topics, namely the Olympics and anything related to the British Royal Family (apart from the Vegas ad at the end). What's interesting is how this will translate next year?
We've had an unusually full 18 months in the UK, with the Royal Wedding, Jubilee, Euros, Olympics and now Paralympics. Brands have had a total field day, whether sponsors or not. It'll be interesting to see how they fare next year with no big events to latch onto. Hopefully it'll translate into more creative stuff like the above, but I'm not sure. I worry that some brands won't capitalise on the investment and momentum of this year.
The #empty13 campaign identified this earlier this year and it would be interesting to know what the ad industry made of it....
How interesting can it really be Empty 13?
A very engaging selection. We really enjoyed the Bundaberg Ad. A little Schadenfreude, is that the correct term?
Wow, the cotton campaign sure looks a lot like the Duracell campaign from NYC shop Woods Witt Dealy & Sons! I guess maybe they were taking the subway a lot?
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