Kiefer Sutherland's Dynamite Cupcakes
In a new ad for the Acer Aspire S5 Ultrabook from Mother ad agency, Kiefer Sutherland sends up his 24 character while demonstrating how real men make cupcakes...
The spot's link to Intel is a teensy bit vague - essentially it's saying that the Acer laptop allows us to explore our hidden passions, which in Kiefer's case turns out to be cupcakes - but it's very funny so perhaps that doesn't really matter.
Production company: Stink
Director: Ivan Zacharias
Of course, the cupcakes would be significantly better if he used a Mac.
entertaining and expensive advert we got here... BUT
what a bizarre concept, you can make bad images really quick if you buy an intel laptop? gosh
But too far off the mark.
I wonder what the brief was? I'm also intrigued as to how Mother pitched it and sold it in.
I think they've been clever to tap into a film and more specifically a character that people love (especially men), and they've also got the script and direction spot on as a 24 spoof...I just wonder whether there would have been a better 'hook' for the advert rather than cupcakes...seems a bit tenuous.
sold the cupcake (or did it) but not the laptop!
I love the advert and love kiefer.. my daughter has an acer and wouldn't change it for the world..it helped her through uni and helped her bake the best cupcakes ever....
Sigh, I miss budgets.