Crystal CG's London 2012 Velodrome film
Just in case simply being inside the 2012 Olympic Velodrome is not exciting enough, a Tron-inspired animation by Crystal CG set to a specially created Chemical Brothers track is being used to whet the crowd's appetite before each session
Crystal CG is, along with the LOCOG sports presentation team, responsible for all the on-screen graphics and animations at the 2012 Olympics, as well as being the company behind the animated sequences in the opening ceremony (about which we will blog more tomorrow).
One of its tasks was to create intro sequences for the big screens in each venue in order to get the crowd going before sessions begin. For the Velodrome film, a team of animators, designers and compositors working under film and animation creative director Darren Groucutt, produced the following, which incorporates architects' renderings of the Velodrome designed with a core visual reference from the brief uppermost - Tron.
The Chemical Brothers track was commissioned as part of LOCOG's Rock the Games programme and is one of five official songs composed for the Games - the others being by Muse, Elton John vs Pnau, Delphic and Dizzee Rascal.
CR for the iPad
Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month. Try a free sample issue here
CR in Print
The August Olympic Special issue of Creative Review contains a series of features that explore the past and present of the Games to mark the opening of London 2012: Adrian Shaughnessy reappraises Wolff Olins' 2012 logo, Patrick Burgoyne talks to LOCOG's Greg Nugent about how Wolff Olins' original brand identity has been transformed into one consistent look for 2012, Eliza Williams investigates the role of sponsorship by global brands of the Games, Mark Sinclair asks Ian McLaren what it was like working with Otl Aicher as a member of his 1972 Munich Olympics design studio, Swiss designer Markus Osterwalder shows off some of his prize Olympic items from his vast archive, and much more. Plus, Rick Poynor's assessment of this year's Recontres d'Arles photography festival, and Michael Evamy on the genius of Yusaku Kamekura's emblem for the 1964 Tokyo Olympics.
Please note, CR now has a limited presence on the newsstand at WH Smith high street stores (although it can still be found in WH Smith travel branches at train stations and airports). If you cannot find a copy of CR in your town, your WH Smith store or a local independent newsagent can order it for you. You can search for your nearest stockist here. Alternatively, call us on 020 7970 4878 to buy a copy direct from us. Based outside the UK? Simply call +44(0)207 970 4878 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.
that is nuts
Wolf Olins came in for a lot of stick for their logo but it's certainly set in place a really distinct looking games, which everyone currently seems to be living pretty happily with.
Great credit to them that this video is crazy and brilliant, yet entirely fitting with London 2012.
Viewed on a screen the size of a house, music pumping out of a million watt P.A. system, in anticipation of a gladiatorial battle for gold in this 21st century colosseum, the animation would make 6,000 hearts race. It's all about context.
They should do a video like this for all the Olympic Sites because this is so visually stunning. I'm blown away. Credit where due!
We know all the branding for the olympics is well wrong, but at least this tune kicks the but! There's loads of gold raining down. COME ON BRITAIN!!!!!
Them Brothers sure did rip of Kraftwerk in a bad way, with a slight helping of Daft Punk. The video seems also to fit into Kraftwerks imagery (look at their live shows. I don't know if one can call this a homage, as I think this is rather poor, both the song and the visuals.
Do we not all get board of who riped who!! I know I did. Influence is influence. As long as we are all building some thing beautiful who the smudging gives a tit!! Actually I didn't really like this work I but it does show how far we traveled and what is to come is probably mind blowing! So good going, well done! :)
Initial what-the-hells about the identity have been thrown aside now that we've seen just how well the system has flexed across the huge number of different platforms it's been expected to straddle.
It's a bit eccentric, yes, but isn't that what Britain's all about? Ultimately it kicks ass. Looks punchy, contemporary, energetic - and above all, FUN. We've played a blinder all round, really. Good job to all Teams of GB involved.
Awesome.. no words :)
|Ad of the Week: Citizen, Better Starts Now (5)|
|Sagmeister and the 'bullshit' around storytelling (28)|
|CR August issue: digital futures (2)|
|Inter Milan's new identity (11)|
|Six Great New Music Videos (1)|
|How a Brazilian street artist and a Leeds design studio created Coke's World Cup identity|
|Inter Milan's new identity|
|DesignStudio rebrands Airbnb|