Louis Vuitton pays tribute to Muhammad Ali
Louis Vuitton has released the latest in its Louis Vuitton Journeys campaign, which sees hip-hop artist Yasiin Bey and calligraphist Niels Shoe Meulman pay tribute to the great Muhammad Ali.
Louis Vuitton has been featuring stars in its print ads for some time, but this is the first time the brand has released a short film as part of the ongoing Journeys campaign. The film itself focuses on the enduring appeal of boxer Muhammad Ali, and sees Yasiin Bey (formerly known as Mos Def) recite some of Muhammad Ali's immortal words, accompanied by the brushstrokes of Niels Shoe Meulman.
The accompanying website features more images of Ali, including a great shot of him sat next to a small boy in boxing gloves.
And there's also a section of the site where you can hear some of Ali's famously poetic pronouncements by hovering over the text.
"I can drown a drink of water and kill a dead tree, wait til you see Muhammad Ali"
You can watch another, slightly longer video below, with a further recitation from Yasiin Bey.
CR for the iPad
Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month. Try a free sample issue here
CR in Print
The August Olympic Special issue of Creative Review contains a series of features that explore the past and present of the Games to mark the opening of London 2012: Adrian Shaughnessy reappraises Wolff Olins' 2012 logo, Patrick Burgoyne talks to LOCOG's Greg Nugent about how Wolff Olins' original brand identity has been transformed into one consistent look for 2012, Eliza Williams investigates the role of sponsorship by global brands of the Games, Mark Sinclair asks Ian McLaren what it was like working with Otl Aicher as a member of his 1972 Munich Olympics design studio, Swiss designer Markus Osterwalder shows off some of his prize Olympic items from his vast archive, and much more. Plus, Rick Poynor's assessment of this year's Recontres d'Arles photography festival, and Michael Evamy on the genius of Yusaku Kamekura's emblem for the 1964 Tokyo Olympics.
Please note, CR now has a limited presence on the newsstand at WH Smith high street stores (although it can still be found in WH Smith travel branches at train stations and airports). If you cannot find a copy of CR in your town, your WH Smith store or a local independent newsagent can order it for you. You can search for your nearest stockist here. Alternatively, call us on 020 7970 4878 to buy a copy direct from us. Based outside the UK? Simply call +44(0)207 970 4878 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.
Nice to see the legend at the opening of the London Olympics, probably the most gracious and entertaining sportsman the world has ever seen and I'm glad that LV treat him with the respect he deserves.
Yasiin Bey, the artist formerly known as Mos Def.
|Operation Black Vote launches controversial ad campaign (17)|
|New Don't Hug Me I'm Scared film released! (5)|
|Friends or No Friends? (3)|
|The future of car design, according to Ford (1)|
|His Hands Magic: the work of engraver Michael Renton (6)|
|See the other side to homelessness|
|How Fredrik Bond achieved an 'epic strut' for Moneysupermarket.com|
|Garnier to women: you can have it all, just don't get old|
|New Honda ad is a feat of technical wizardry|
|How brands should use Instagram|