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Louis Vuitton pays tribute to Muhammad Ali

Advertising, Music Video / Film

Posted by Emma Tucker, 2 August 2012, 13:27    Permalink    Comments (2)

Louis Vuitton has released the latest in its Louis Vuitton Journeys campaign, which sees hip-hop artist Yasiin Bey and calligraphist Niels Shoe Meulman pay tribute to the great Muhammad Ali.

Louis Vuitton has been featuring stars in its print ads for some time, but this is the first time the brand has released a short film as part of the ongoing Journeys campaign. The film itself focuses on the enduring appeal of boxer Muhammad Ali, and sees Yasiin Bey (formerly known as Mos Def) recite some of Muhammad Ali's immortal words, accompanied by the brushstrokes of Niels Shoe Meulman.

Louis Vuitton - Dream from Stuart A. McIntyre on Vimeo.
Production House: Steam Films
Director: Stuart A. McIntyre
Producer: Paul Matthews

The accompanying website features more images of Ali, including a great shot of him sat next to a small boy in boxing gloves.

And there's also a section of the site where you can hear some of Ali's famously poetic pronouncements by hovering over the text.


"I can drown a drink of water and kill a dead tree, wait til you see Muhammad Ali"

You can watch another, slightly longer video below, with a further recitation from Yasiin Bey.

Louis Vuitton "Word" - Directed by Stuart McIntyre from Steam Films on Vimeo.

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2 Comments

Nice to see the legend at the opening of the London Olympics, probably the most gracious and entertaining sportsman the world has ever seen and I'm glad that LV treat him with the respect he deserves.
Lee
2012-08-03 10:57:34


Yasiin Bey, the artist formerly known as Mos Def.
Joe
2012-08-03 13:54:31


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