8 Comments

Looks like a great campaign. Really nicely executed - we could use something like this in Dublin. All we'd need then is for (most) cyclists to stop being our own worst enemy.
Stephen
2012-08-31 13:08:31

I like it, apart from the use of "biker" instead of "cyclist". But I guess that's American?
To me a Biker is a motorcyclist.
Creode
2012-08-31 14:39:18

Great for pedestrians/bikers, but I'm not sure anyone in a car would be able to read one 'cos they're quite busy.

... Which is not to say they don't look great.
E
2012-08-31 14:59:02

What does "Bike like a New Yorker" means?
Be angry, rude + selfish?
Jump on a bike + do what you please?
As a biker in New York I can tell that this campaign adds nothing to the people of NYC + their choices.
natasha
2012-08-31 16:09:19

really loks like a great campaign. a cities have a highly amount of cars so traffic is cramped.the campaign is necessary for my city istanbul.
bayilik
2012-09-01 09:10:05

Am I the only one to think this is pretty unimaginative? Using images of New York, in New York seems a little dull and the use of the yellow taxi is hardly a step forward for humankind. The tag-lines are nothing to write home about.

The typography looks great, but I can't see this as a lasting identity, it's too generic. Verdict, an ok short term billboard campaign... Too harsh?
Peter
2012-09-04 15:27:12

I love the images, but think the copy could just end up pissing drivers off more? 'Try subbing the words "SCREW" and "YOU" for "EXCUSE" and "ME."' seems particularly condescending.

I could be totally wrong, but this passive aggresive tone could actually cement people's prejudices rather than change them.
ruthersish
2012-09-05 15:31:21

Regardless of the campaign's success or people's reaction, these billboards don't look that bad actually. I agree with Peter, the typography is great. More of them here: http://printedgenius.com/news/mother-new-york-on-two-wheels/
Jaclyn Hiebert
2012-12-26 11:14:01

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