CR Blog

Play the Old Spice guy

Advertising, Digital

Posted by Emma Tucker, 29 August 2012, 11:36    Permalink    Comments (5)

The Old Spice man is back, and he's taking one-man-band technology to the next level, by playing a drum kit using only the power of his muscles...

Old Spice Muscle Music from Terry Crews on Vimeo.

After you've been mesmerised by Terry Crew's ability to flex his muscles in precise rythmic order, you can take control of the drum kit using your keyboard, and create your own muscle-powered track.

The interactive experience was a collaborative production between Wieden + Kennedy, Old Spice, The Mill, director Tom Kuntz of MJZ, Mackenzie Cutler and Vimeo – with Vimeo helping to build a custom fully-embeddable interactive experience.

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he's been working out since the last time we saw him!
Phil Thompson
2012-08-29 11:43:38

Old Spice continues to win at the internet.
Luke Tonge
2012-08-29 15:44:06

He's no Keith Moon. I think I'll stick to my Blenheim Bouquet.
Richard Evans
2012-08-30 13:05:43

2012-08-30 13:14:14

I laughed sooooooooo hard! This is brilliant!!!!
2012-08-31 02:25:24

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