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The World in London exhibition

Graphic Design, Photography

Posted by Gavin Lucas, 8 August 2012, 15:14    Permalink    Comments (5)

Design studio A2/SW/HK has worked with The Photographers' Gallery in London to develop the graphic identity for The World In London exhibition of portraits of Londoners, as well as a system for presenting two outdoor exhibitions of the show…

The World in London showcases 204 portraits by British and international photographers taken between 2009 and 2012. Each image depicts a subject from one of the 204 nations taking part in the London 2012 Games and a dedicated website reveals the individual stories behind each image.

The project forms part of the London 2012 Festival, and A2/SW/HK's design for it incorporates the IOC's three-letter country code abbreviations as a graphic device to help order and frame the 204 works that make up the exhibition. Individual QR codes function as direct links to the appropriate page on the website where more info about the image is available.

The typeface used is the studio's own New Rail Alphabet, which was designed in collaboration with Margaret Calvert.

The World in London is on show until August 30 on the ground floor facade of Park House (opposite Selfridges) at 453-497 Oxford Street (images above) and also along a 260 metre hoarding in Victoria Park, East London (image below) until August 12.

For more info, visit


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Have seen The World In London website, it has some good collection of photos out there. And each picture made has its author page with a link to the photographer's website. Great way to explore a community of photographers and their works.
2012-08-08 16:50:02

It looks really good, great work and a cool thing to have.
2012-08-08 20:56:58

I walked past this earlier in the week. Thought it was really quite impressive, combining great photography and design.
2012-08-10 14:28:52

Wow! The overall style and a selection of photos is pretty great, creating a such wonderful composition.
2012-08-17 14:59:32

Great collection indeed and very well publicised at the time. I saw it a few times. I think is definitely a great way to showcase the work to the public. Even if they are passing by they still get a glimpse at the work.
2013-08-13 23:50:25

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