The World in London exhibition
Design studio A2/SW/HK has worked with The Photographers' Gallery in London to develop the graphic identity for The World In London exhibition of portraits of Londoners, as well as a system for presenting two outdoor exhibitions of the show…
The World in London showcases 204 portraits by British and international photographers taken between 2009 and 2012. Each image depicts a subject from one of the 204 nations taking part in the London 2012 Games and a dedicated website reveals the individual stories behind each image.
The project forms part of the London 2012 Festival, and A2/SW/HK's design for it incorporates the IOC's three-letter country code abbreviations as a graphic device to help order and frame the 204 works that make up the exhibition. Individual QR codes function as direct links to the appropriate page on the theworldinlondon.org.uk website where more info about the image is available.
The typeface used is the studio's own New Rail Alphabet, which was designed in collaboration with Margaret Calvert.
The World in London is on show until August 30 on the ground floor facade of Park House (opposite Selfridges) at 453-497 Oxford Street (images above) and also along a 260 metre hoarding in Victoria Park, East London (image below) until August 12.
For more info, visit theworldinlondon.org.uk.
CR for the iPad
Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month. Try a free sample issue here
CR in Print
The August Olympic Special issue of Creative Review contains a series of features that explore the past and present of the Games to mark the opening of London 2012: Adrian Shaughnessy reappraises Wolff Olins' 2012 logo, Patrick Burgoyne talks to LOCOG's Greg Nugent about how Wolff Olins' original brand identity has been transformed into one consistent look for 2012, Eliza Williams investigates the role of sponsorship by global brands of the Games, Mark Sinclair asks Ian McLaren what it was like working with Otl Aicher as a member of his 1972 Munich Olympics design studio, Swiss designer Markus Osterwalder shows off some of his prize Olympic items from his vast archive, and much more. Plus, Rick Poynor's assessment of this year's Recontres d'Arles photography festival, and Michael Evamy on the genius of Yusaku Kamekura's emblem for the 1964 Tokyo Olympics.
Please note, CR now has a limited presence on the newsstand at WH Smith high street stores (although it can still be found in WH Smith travel branches at train stations and airports). If you cannot find a copy of CR in your town, your WH Smith store or a local independent newsagent can order it for you. You can search for your nearest stockist here. Alternatively, call us on 020 7970 4878 to buy a copy direct from us. Based outside the UK? Simply call +44(0)207 970 4878 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.
Have seen The World In London website, it has some good collection of photos out there. And each picture made has its author page with a link to the photographer's website. Great way to explore a community of photographers and their works.
It looks really good, great work and a cool thing to have.
I walked past this earlier in the week. Thought it was really quite impressive, combining great photography and design.
Wow! The overall style and a selection of photos is pretty great, creating a such wonderful composition.
Great collection indeed and very well publicised at the time. I saw it a few times. I think is definitely a great way to showcase the work to the public. Even if they are passing by they still get a glimpse at the work.
|How a Brazilian street artist and a Leeds design studio created Coke's World Cup identity|
|Fresh Faced + Wild Eyed 2014|
|Designing for The Grand Budapest Hotel|
|The House of Vans opens in London's Old Vic Tunnels|