This is a Pair of Levi's
Levi's has released a stylish new ad as part of its Go Forth campaign, featuring a poetic serenade to how the clothes help you get through the day.
Agency: Wieden + Kennedy Portland
ECDs: Mark Fitzloff, Susan Hoffman
Creative directors: Tyler Whisnand, Eric Baldwin, Don Shelford
Creatives: Erin Swanson, Jimm Lasser, Monica Nelson
Production company: Park Pictures
Director: Lance Acord
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The August Olympic Special issue of Creative Review contains a series of features that explore the past and present of the Games to mark the opening of London 2012: Adrian Shaughnessy reappraises Wolff Olins' 2012 logo, Patrick Burgoyne talks to LOCOG's Greg Nugent about how Wolff Olins' original brand identity has been transformed into one consistent look for 2012, Eliza Williams investigates the role of sponsorship by global brands of the Games, Mark Sinclair asks Ian McLaren what it was like working with Otl Aicher as a member of his 1972 Munich Olympics design studio, Swiss designer Markus Osterwalder shows off some of his prize Olympic items from his vast archive, and much more. Plus, Rick Poynor's assessment of this year's Recontres d'Arles photography festival, and Michael Evamy on the genius of Yusaku Kamekura's emblem for the 1964 Tokyo Olympics.
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Woah, ADVERTISING. Its just a pair of jeans with a red label.
I assume that this is for the US market? I don't feel that the OTT inspire, your amazing, in your face nature of the ad will wash over here. Plus the VO is really annoying.
Ripe for parody
Kevin, your never going to achieve anything with that attitude. You could be amazing too.
Watch this on mute and it works. Well shot, well edited, clothes look good, models look good.
Sadly, it's the motivational poetry seminar that kills it –
It's the sole on your feet,
That keeps the beat,
You're gonna be great,
You're gonna be great
YOU'RE GONNA BE GREAT.
You're gonna be famous.
You're gonna be shameless.
The really great people are the one's who help others, save lives etc. care about the world outside of their iphones and facebook, not the egotistic hipsters, they don't do much for humankind... they just look cool.
More narcissistic advertising reminiscent of those smug 'Siri' ads, god help us.
I like the clothes…
ben, so by your logic, people who save lives aren't allowed to look cool, use an iphone, or have a facebook?
I was merely pointing out the differences in cultural attitudes to success i.e. in America the message is that everyone is amazing and awesome (as in the ad above), were as the British approach tends towards the message 'it's not the winning, but the taking part that counts' such as the current adidas ads. I feel more inspired by this.
For me the most successful ads are ones that use a light touch to get their 'message' across.
Ironic that you prefer the light touch because I think T's message was wrote with his tongue firmly in cheek.
needs more slow motion.
You're gonna be… just a consummer like anybody else.
When I see those kind of commercial… I'm asking to myself… are we soldiers?
It sounds like enrollment to me? With a good light and a nice make up of course…
And by using a fake, inferior Patti Smith wanna-be, you think it makes you cool? Uhhh, no.
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