New branding for both the Diocese and Bishop of London
Above: the old Diocese of London logo which represented both the Diocese of London and the Bishop of London
Paperjam started working with the Church of England's Diocese of London in 2010 on small projects but soon found that it was hard to find decent resolution versions of its logo to use on posters etc. The agency suggested the Diocese consider redrawing and refreshing its branding.
"After we made this suggestion the Diocese realised they needed both a refresh of their branding and they also needed to separate the Bishop of London from the Diocese brand," say Paperjam. "The Diocese of London and the Bishop of London had been sharing a logo so we suggested that it may be better to create a new brand identity for each."
Paperjam begin by devising a new identity from scratch for the Bishop of London, conferring with both the College of Arms and the Bluemantle Pursuivant of Arms (an officer of the college) as a starting point. Advice in-hand, the agency worked with Portuguese illustrator Marcelo Oliveira to create a new coat of arms (below) featuring the motto Amor Vincit Omnia (Love Conquers All) at the request of the current Bishop of London, Richard John Carew Chartres.
During the design process, Paperjam consulted the Bluemantle Pursuivant to ensure the crest they were creating (above) adhered to the Bluemantle's advice, which included the information that red is the colour of London. The agency settled, in the end, for Pantone 186. As a result, the Bishop of London now uses the exact, Pantone referenced red colour as his writing ink and signs all of his correspondence in his new brand colour.
Paperjam's new identity for the Diocese of London utilises Robert Slimbach's Adobe typeface Minion Pro, both for the logo and for text used on business cards, letterheads. It is set to launch early next year but here's a preview:
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FYI the new logo/branding is very similar (and is even the same font) as the branding for the Roman Catholic Diocese of London in Canada, which was redesigned in 2008.
@ Mark Adkinson
Are you sure. Doesn't look very similar to me, unless you mean that it is spelt the same?!
I would have to agree with Kevin, The similarities end with the name. The new brand for the diocese of London (England) looks well considered.
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